{"title":"Jane Iredale Mascara \u0026 Lash Conditioner","description":"\u003cdiv class=\"intro rte_content\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eMascara and eyelash care for fuller, longer lashes\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeautiful lashes start with the right mascara — and good care. Whether you are looking for a deep black, dramatic volume, a soft natural definition, or a formula that keeps your lashes healthy and strong: Jane Iredale’s eyelash products combine visible results with nourishing, clean formulas. Each one is ophthalmologist-tested, suitable for sensitive eyes and contact lens wearers, and cruelty-free.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOn this page, you will find the complete eyelash range from Jane Iredale: from a nourishing primer to three mascaras, each with its own character. Below, we help you make the right choice.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eWhich Jane Iredale mascara suits you?\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEach mascara in this range has its own specialty. The \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-lash-fixation-length-definition-tubing-mascara-black\"\u003eLash Fixation Tubing Mascara\u003c\/a\u003e works with tubing technology that forms tiny tubes around each lash for maximum definition and easy removal with just lukewarm water. The \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-longest-lash-thickening-lengthening-mascara-black-ice\"\u003eLongest Lash Mascara\u003c\/a\u003e uses cellulose fibers for buildable volume and extra length, ideal for a full, glamorous result. And the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-beyond-lash-volumizing-mascara-black-ink\"\u003eBeyond Lash Volumizing Mascara\u003c\/a\u003e offers weightless volume in a formula that is 98% naturally derived, vegan, and gluten-free.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eStart with a nourishing primer\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purelash-lash-extender-conditioner\"\u003ePureLash Lash Extender \u0026amp; Conditioner\u003c\/a\u003e is the ideal base under any mascara. Applied as a primer, a single layer makes lashes appear fuller and longer and enhances the effect of your mascara, so you need less of it. Worn alone in the evening, it works as a nourishing conditioner that keeps dry, brittle lashes hydrated and flexible — also suitable for eyebrows.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eTubing mascara for maximum definition\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Lash Fixation Tubing Mascara coats each lash in a flexible tube that lifts, curls, and defines, and remains smudge-resistant all day. Choose \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-lash-fixation-length-definition-tubing-mascara-black\"\u003eLash Fixation in Black\u003c\/a\u003e for a classic deep black, sharply defined eye look, or \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-lash-fixation-length-definition-tubing-mascara-brown\"\u003eLash Fixation in Brown\u003c\/a\u003e for a softer, natural definition that flatters lighter eyes and mature skin. Removal is easy with just lukewarm water.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eVolume and length with cellulose fibers\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Longest Lash Mascara lengthens and thickens lashes simultaneously with triple-length cellulose fibers, for a buildable result from natural to dramatic. Choose \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-longest-lash-thickening-lengthening-mascara-black-ice\"\u003eLongest Lash in Black Ice\u003c\/a\u003e for a rich, intense deep black and glamorous volume, or \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-longest-lash-thickening-lengthening-mascara-espresso\"\u003eLongest Lash in Espresso\u003c\/a\u003e for a warm, soft definition that looks more natural.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eClean, weightless volume\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-beyond-lash-volumizing-mascara-black-ink\"\u003eBeyond Lash Volumizing Mascara in Black Ink\u003c\/a\u003e is the cleanest choice in the range: 98% naturally derived, vegan, and gluten-free. Bamboo stem powder replaces synthetic nylon fibers and builds weightless volume, while nourishing oils care for the lashes. The intense ink-black pigment gives a deep, glossy color without carbon black.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use mascara and lash conditioner together?\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFirst apply a layer of PureLash Lash Extender \u0026amp; Conditioner as a primer, from root to tip\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLet the primer dry briefly until it feels just tacky\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThen apply your chosen mascara, starting at the base of the lashes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMove the brush from root to tip and wiggle slightly for maximum coverage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIf desired, build a second layer while the first is still wet\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIn the evening, you can wear PureLash alone as a nourishing conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhich Jane Iredale mascara should I choose?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThat depends on your preference. Choose Lash Fixation for maximum definition and easy removal with water, Longest Lash for buildable volume and length with cellulose fibers, or Beyond Lash for weightless volume in the cleanest, 98% natural formula. For a natural look, choose a brown shade (Brown or Espresso), for intensity a black shade.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eCan I use a primer under any mascara?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. The PureLash Lash Extender \u0026amp; Conditioner works under all three mascaras. The primer makes lashes appear fuller and longer and means you need less mascara.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eAre these products suitable for sensitive eyes and contact lens wearers?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. All Jane Iredale eyelash products are ophthalmologist-tested and suitable for sensitive eyes and people who wear contact lenses.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhich products are vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLash Fixation and Beyond Lash are vegan. Longest Lash and PureLash contain beeswax and are therefore not vegan. All products are cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"jane-iredale-lash-fixation-length-definition-tubing-mascara-brown","title":"Jane Iredale Lash Fixation Length \u0026 Definition Tubing Mascara Brown 8g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eBrown tubing mascara for a natural lash look\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot every occasion calls for deep black lashes. For a soft daily makeup, lighter eye color, or mature skin, black can quickly appear harsh or severe around the eyes. A warm brown shade gives the same defined result but more subtly and naturally—as if your lashes are naturally fuller and longer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Lash Fixation Tubing Mascara in Brown strikes exactly that balance. Thanks to tubing technology, the formula forms tiny tubes around each lash that lift, curl, and separate without feeling heavy or painted on. The result is a bright, open look in a flattering brown shade that stays put all day and easily comes off with lukewarm water.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A warm, soft brown that naturally defines lashes and opens the eyes without harsh lines.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWarm brown shade for a natural, soft definition that also flatters lighter eyes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLifts, curls, and separates each lash individually from root to tip\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTubing technology lasts all day without smudging or under-eye stains\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEasily removes with just lukewarm water, no rubbing or makeup remover needed\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOphthalmologist tested and suitable for sensitive eyes and contact lens wearers\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and always cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eRice Curl Complex:\u003c\/strong\u003e This rice extract-based complex lifts the lashes and helps hold the curl throughout the day. Especially with a soft brown shade, this upward lift creates an open, awake look without needing heavy pigment.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eJojoba Oil (Hydrogenated Jojoba Oil):\u003c\/strong\u003e Naturally related to the skin's own oil and rich in antioxidants. Jojoba oil hydrates the lashes and keeps them flexible, making daily wear comfortable and keeping the lashes in good condition.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCarnauba Wax (Copernicia Cerifera):\u003c\/strong\u003e A plant-based wax that makes the formula creamy and allows it to glide evenly over the lashes. This ensures the brown color spreads smoothly, without clumps, for a refined and natural finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eUpcycled Jackfruit Extract (Artocarpus Heterophyllus):\u003c\/strong\u003e A sustainably sourced fruit extract that moisturizes and helps protect lashes from drying out with daily use.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePlace the brush at the base of the lashes, close to the lash line\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMove the brush upward through the lashes to lift and separate\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWork calmly from root to tip for an even, natural brown definition\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor a bit more depth, apply a second layer while the first is still wet\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRemove by saturating lashes with lukewarm water and gently sliding the tubes off\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThose who prefer a natural, soft lash look over deep black\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLighter eye colors, blonde or red hair, and a lighter complexion\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMature skin where black can look too harsh around the eyes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSensitive eyes and contact lens wearers — the formula is ophthalmologist-tested\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan makeup users who prefer cruelty-free products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhy would I choose brown mascara instead of black?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBrown gives a softer, more natural definition and looks less harsh around the eyes. It’s a great choice for lighter eye colors, lighter hair, or mature skin, and for a subtle everyday makeup look where you want to accentuate your lashes without strong contrast.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eDoes the brown color stay well all day?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. The tubing technology wraps each lash in a flexible tube that doesn’t smudge or run, not even under the eye. The color stays stable until you consciously remove it with lukewarm water.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eIs this formula suitable for sensitive eyes?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes, the light and long-lasting formula is ophthalmologist-tested and suitable for sensitive eyes and people who wear contact lenses.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635725119819,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/1331b0598c725c8423ebc1715327672779411252.png?v=1779226944"},{"product_id":"jane-iredale-lash-fixation-length-definition-tubing-mascara-black","title":"Jane Iredale Lash Fixation Length \u0026 Definition Tubing Mascara Black 8g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eBlack tubing mascara for length and definition\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBlack is the color that eyelash makeup revolves around. No shade outlines the lash line as sharply or gives the gaze as much depth as a deep black mascara that stays put all day. Yet that intense color often fades by the end of the day: smudging under the eye, small spots, and that dull, clumped result.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Lash Fixation Tubing Mascara in Black works differently. Instead of laying a layer of pigment on the lash, the formula forms microscopic tubes around each individual lash. This tubing technology coats the lashes in a 360-degree layer that lifts, curls, and defines — for a deep black, open eye look that is smudge-resistant and easily removable with lukewarm water.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A deep, opaque black that defines lashes to the max and instantly opens and intensifies the gaze.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeep black color that defines lashes to the max, lifts, and curls from root to tip\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTubing technology coats each lash in a 360-degree tube for long-lasting hold\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStays in place all day without smudging, staining, or clumping\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRemoves with just lukewarm water — no makeup remover or harsh rubbing needed\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOphthalmologist tested and suitable for sensitive eyes and contact lens wearers\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and always cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCarnauba Wax (Copernicia Cerifera):\u003c\/strong\u003e This plant-based wax gives the formula a creamy texture and ensures good adhesion around the lash. As a result, the mascara builds volume evenly and the black tubes stay firmly in place throughout the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eRice Curl Complex:\u003c\/strong\u003e A complex based on rice extract that helps lift the lashes and hold the curl longer. This keeps the open, upward shape intact without the lashes drooping throughout the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eJojoba Oil (Hydrogenated Jojoba Oil):\u003c\/strong\u003e Rich in antioxidants and naturally related to skin sebum. Jojoba oil helps hydrate and protect lashes, so daily use does not dry them out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eUpcycled Jackfruit Extract (Artocarpus Heterophyllus):\u003c\/strong\u003e A sustainably sourced fruit extract that supports lashes with moisture and helps protect against dryness.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePlace the brush at the base of the lashes, close to the lash line\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePull the brush upward through the lashes to lift and separate\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWork from root to tip for maximum length and definition\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eApply a second coat while the first is still wet to build up the black intensity\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRemove by saturating the lashes with lukewarm water and gently loosening the tubes\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAnyone looking for a classic, deep black, well-defined lash look\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSensitive eyes — the formula is ophthalmologist tested\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContact lens wearers\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThose who suffer from smudging or streaking mascara under the eye\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan makeup users who prefer cruelty-free products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhat exactly is a tubing mascara?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA tubing mascara forms small flexible polymer tubes around each individual lash, instead of applying a layer of pigment on the lash. This provides exceptional separation, hold, and durability, and ensures the mascara does not smudge or transfer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eHow do I remove the black mascara?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOnly with lukewarm water and gentle pressure, without cleanser or makeup remover. Saturate the lashes with warm water and gently slide the lash-shaped tubes off the lashes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eIs this black mascara suitable for sensitive eyes and contact lens wearers?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. The light, long-lasting formula is ophthalmologist tested and suitable for sensitive eyes and people who wear contact lenses.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635777384779,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/ed44239e770d40a4579e4f7576f9ddc9206d8c7b.jpg?v=1779225372"},{"product_id":"jane-iredale-beyond-lash-volumizing-mascara-black-ink","title":"Jane Iredale Beyond Lash Volumizing Mascara Black Ink 8g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eVegan volume mascara in intense deep black\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThose who expect a lot of volume from a mascara often accept a formula full of synthetic substances — think of carbon black for color, or heavy emollients that dry out the lashes. The result may be full, but the lashes pay the price and eventually feel dry and brittle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Beyond Lash Volumizing Mascara in Black Ink shows that it can be done differently. This mascara is 98% natural origin and builds weightless volume with bamboo stem powder instead of nylon fibers, while nourishing oils care for the lashes at the same time. The deep, ink-black pigment delivers an intense color, and the hourglass-shaped brush separates, lengthens, and thickens each lash individually — for a full, glossy result without clumps.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWeightless, buildable volume for full, lifted lashes without clumping\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIntense ink-black pigment for a deep, glossy color without carbon black\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHourglass-shaped brush separates, lengthens, and thickens from inner to outer corner\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFlexible formula that nourishes and protects lashes for healthier lashes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStays in place without smudging or transferring under the eye\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e98% natural origin, vegan and gluten-free, ophthalmologist tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBamboo stem powder:\u003c\/strong\u003e A natural alternative to synthetic nylon fibers. Bamboo stem powder adheres to the lashes and helps visibly build length and volume without the weight of artificial fibers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBasil root extract:\u003c\/strong\u003e A powerful antioxidant that makes lashes feel fuller and look healthier. It protects the lashes from external influences throughout the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAvocado and jojoba oil:\u003c\/strong\u003e Rich in oleic acid, these oils act as humectants that retain moisture. They help strengthen the lashes and make them more resistant to breakage.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSunflower and olive oil:\u003c\/strong\u003e These natural oils condition and protect the lashes and replace heavier emollients like petroleum, which can dry out and weigh down the lashes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCoconut and baobab seed oils:\u003c\/strong\u003e These oils hydrate the lashes and give them visible shine while protecting against environmental stress — a natural alternative to synthetic vitamin A acetate.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eRice bran wax:\u003c\/strong\u003e A plant-based wax that serves as a vegan alternative to beeswax and provides a firm yet flexible coating around each lash.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTwist the brush inside the tube to coat it evenly with product — do not pump, as this introduces air and bacteria into the tube\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStart at the base of the lashes and roll the hourglass-shaped brush while moving from root to tip\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWiggle the brush slightly back and forth for maximum coverage and volume\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuild volume with an extra coat for a fuller, more dramatic result\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor lower or corner lashes, hold the brush upright and gently press it against each lash\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThose seeking full, intense black volume in a clean, natural formula\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSensitive eyes — the formula is ophthalmologist-tested\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContact lens wearers\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThin or sparse lashes that benefit from weightless build-up\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan makeup users who prefer cruelty-free products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhat makes this mascara a clean formula?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeyond Lash is 98% naturally derived and uses bamboo stem powder instead of nylon fibers and rice bran wax as a vegan alternative to beeswax. The color comes from an iron oxide pigment instead of carbon black, and the formula contains no parabens, phthalates, or Teflon.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eHow do I build fuller volume with Black Ink?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStart at the base and roll the hourglass-shaped brush from root to tip. Apply a second coat while the first is still wet to build the ink-black volume evenly, without clumping the lashes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eIs this mascara suitable for sensitive eyes and contact lens wearers?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. The formula is ophthalmologist-tested and suitable for sensitive eyes and people who wear contact lenses.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635823980875,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/56beb78404735e5befa86106ce70883e164e0e67.jpg?v=1779224448"},{"product_id":"jane-iredale-longest-lash-thickening-lengthening-mascara-espresso","title":"Jane Iredale Longest Lash Thickening and Lengthening Mascara Espresso 12g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eVolume mascara in warm brown for length and thickness\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot every day calls for deep black lashes. For a soft daily makeup, lighter eyes, or more mature skin, black can quickly look too harsh around the eyes, while you still want more length and volume. A warm brown shade gives the same fuller lash look, but more natural and flattering.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Longest Lash Mascara in Espresso combines that softness with buildable volume. The rich formula contains thousands of triple-long cellulose fibers that lengthen and thicken lashes, while the warm espresso brown color defines the eyes in a subtle, natural way. With the extra-large fiber brush, you apply the color evenly and without clumps, for a soft and polished result that lasts all day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A warm, soft espresso brown that naturally lengthens and thickens lashes without harsh lines.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWarm brown shade for a natural, soft definition that also flatters lighter eyes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eExtends and thickens lashes simultaneously with buildable volume\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTriple-long cellulose fibers for visibly longer and fuller lashes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eExtra-large hollow fiber brush distributes color evenly and separates without clumping\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlgae extract and seaweed lipids nourish lashes and help prevent breakage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSqueezable tube keeps the product fresh longer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAlgae extract and hydrolyzed algae extract:\u003c\/strong\u003e These seaweed extracts deliver nourishing minerals and lipids that condition and keep lashes flexible. Especially with daily use, they help prevent splitting and breaking of lashes, keeping them in good condition.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCellulose fibers:\u003c\/strong\u003e These plant-based triple-long fibers attach to each lash and gradually build length and thickness. In the soft espresso shade, they provide a natural extension that makes lashes look fuller without feeling heavy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePanthenol (provitamin B5):\u003c\/strong\u003e Known for its conditioning effect on hair, panthenol helps retain moisture in the lash hairs. This keeps lashes hydrated and smoother under the warm brown color.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBeeswax (Cera Alba) \u0026 carnauba wax:\u003c\/strong\u003e These plant-based and natural waxes give the formula a creamy texture that allows the espresso color to glide evenly over the lash, for a smooth and refined finish without clumps.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply a layer of PureLash Lash Extender \u0026 Conditioner first for extra length and thickness\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePlace the brush at the base of the lashes and move calmly upward to the tips\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGently wiggle the brush back and forth at the root for even, soft color distribution\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eIf desired, build a second layer while the first is still wet for more depth\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTwist the brush inside the tube to pick up more product — don’t pump, as that dries out the formula\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThose who prefer a natural, soft lash look over deep black\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLighter eye colors, blonde or red hair, and a lighter complexion\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMature skin where black can look too harsh around the eyes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEveryday makeup where you want length and volume, but subtly\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNote: this product is not vegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhy choose Espresso instead of Black Ice?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEspresso gives a warmer, softer definition and looks more natural than deep black. It’s a great choice for lighter eye colors, lighter hair, or mature skin, and for a subtle everyday makeup where you want to lengthen and thicken lashes without strong contrast.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eCan I build up the brown color for a fuller result?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. The formula is buildable: apply a second layer while the first is still wet to make lashes fuller and a bit deeper brown, without losing the soft look.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eCan I combine this mascara with a primer?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. A layer of PureLash Lash Extender \u0026 Conditioner before mascara makes lashes look thicker and means you need less mascara. Let the primer dry until slightly tacky, then apply the Espresso.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635912126795,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/7ac3ecb7ff789e297f026ad3b19d30b225348181.jpg?v=1779223041"},{"product_id":"jane-iredale-longest-lash-thickening-lengthening-mascara-black-ice","title":"Jane Iredale Longest Lash Thickening and Lengthening Mascara Black Ice 12g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eVolume mascara in deep black for length and thickness\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAnyone who loves a full, dramatic lash look knows that one coat of mascara is often not enough. The desire is for volume you can build, a deep black color that opens the eyes, and length that extends lashes without clumping or sticking. Many mascaras force you to choose between length or volume — rarely do you get both.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Longest Lash Mascara in Black Ice gives you that combination. The rich formula contains thousands of triple-length cellulose fibers that attach around each lash, making lashes visibly longer and thicker. Thanks to the buildable texture and the extra-large, hollow fiber brush, you can apply layer by layer for a glamorous, deep black result — separated, defined, and full.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A rich, intense deep black that maximally thickens lashes and gives the eyes a glamorous, dramatic look.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeep black color that simultaneously lengthens and visibly thickens lashes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuildable volume: control from natural to dramatic with multiple layers\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTriple-length cellulose fibers for extra length and thickness around each lash\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eExtra-large hollow fiber brush separates and defines without clumping\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSeaweed lipids and algae extract nourish the lashes and help prevent breakage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSqueezable tube keeps the product fresh and usable longer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCellulose fibers:\u003c\/strong\u003e These plant-based triple-length fibers attach to the lash shaft and build visible length and thickness immediately. They form the core of the lengthening effect and give the lashes a fuller, longer appearance from the first coat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAlgae extract and hydrolyzed algae extract:\u003c\/strong\u003e These seaweed extracts provide minerals and lipids that condition and protect the lashes. They help keep the lashes flexible and prevent splitting and breaking with daily use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePanthenol (provitamin B5):\u003c\/strong\u003e Panthenol is known for its conditioning effect on hair. It helps retain moisture in the eyelash hairs, making them look healthier and smoother under the black color.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBeeswax (Cera Alba) \u0026amp; carnauba wax:\u003c\/strong\u003e These two waxes give the formula a creamy, spreadable texture and ensure the deep black color stays even and uniform on the lashes without smudging.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply a layer of PureLash Lash Extender \u0026amp; Conditioner first for extra length and thickness\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStart at the base of the lashes and gently wiggle the brush for maximum color at the root\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThen brush through to the tips in one stroke to lengthen and separate\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuild volume with a second coat while the first is still wet\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTwist the brush inside the tube to pick up more product — do not pump, as that dries out the formula\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor those seeking a full, glamorous, and deep black lash look\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThin or short lashes that need both length and volume\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor lovers of a buildable result, from day to night\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTo be used on eyebrows to temporarily shape them\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNote: this product is not vegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eHow do I build dramatic volume with Black Ice?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStart at the base of the lashes and gently wiggle the brush back and forth there, as that’s where you want the most color. Brush through to the tips and apply a second coat while the first is still wet — this helps the cellulose fibers adhere best and builds the deep black volume evenly.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eCan I combine this mascara with a primer?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. A layer of PureLash Lash Extender \u0026amp; Conditioner before the mascara makes lashes appear thicker and means you need less mascara. Let the primer dry until just tacky, then apply Black Ice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhat is the difference with a tubing mascara?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis mascara works with cellulose fibers and buildable pigment for full, dramatic volume, while a tubing mascara forms small tubes around the lash for definition and easy removal with water. Black Ice is the choice for those seeking maximum volume and depth.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635912159563,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/bbaa6ec7787cc8c2f78d8d9612a62da38927d0d6.jpg?v=1779223039"},{"product_id":"jane-iredale-purelash-lash-extender-conditioner","title":"Jane Iredale PureLash Lash Extender \u0026 Conditioner 9g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eEyelash primer and conditioner for longer lashes\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThin, dry, or brittle lashes are often the result of years of wearing mascara, age, or repeatedly removing eye makeup. Lashes that lose their resilience quickly appear shorter and thinner — and mascara alone doesn’t solve that. What lashes need is care that strengthens the base before the color goes on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe PureLash Lash Extender \u0026 Conditioner works exactly at that point. Applied as a primer before mascara, a single coat envelops each lash with a nourishing, thickening layer that makes lashes look fuller and longer and enhances the effect of your mascara. Worn only in the evening, the same layer acts as a conditioner that keeps lashes hydrated and flexible.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMakes lashes look fuller, longer, and thicker with one coat as a primer under mascara\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEnhances the effect of your mascara, so you need less product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes and hydrates lashes with algae extract and panthenol\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHelps keep dry, brittle lashes flexible and protected\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTo be worn only in the evening as a nourishing eyelash conditioner\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlso suitable for use on eyebrows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAlgae extract:\u003c\/strong\u003e This nourishing seaweed extract conditions and protects the eyelash hairs, making them look healthier, smoother, and better cared for. It helps make the lashes less brittle and forms the nourishing base of this formula.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePanthenol (provitamin B5):\u003c\/strong\u003e Panthenol is known for its conditioning and soothing effect on hair. It helps retain moisture in the eyelash hairs, keeping them more flexible and less prone to drying out or splitting.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHydrolyzed wheat protein:\u003c\/strong\u003e This protein adheres to the lash shaft and immediately gives the impression of thicker, longer lashes. At the same time, it helps strengthen the lashes from root to tip.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBeeswax (Cera Alba) \u0026amp; carnauba wax:\u003c\/strong\u003e These two waxes form a fine protective coating around each lash. They retain moisture, provide grip for the mascara, and ensure a smooth, well-groomed finish.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStart at the base of the lashes, close to the lash line\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMove the brush softly upward toward the tips until the lashes are fully covered\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGently wiggle the brush back and forth at the base for the best coverage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eApply your mascara immediately afterward while the primer is still fresh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally wear the product alone in the evening as a nourishing lash conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThin, fine, or thinning lashes that could use more volume\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDry or brittle lashes that need care\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor those who want to enhance the effect of mascara and use less of it\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse on the eyebrows\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNote: this product is not vegan and not gluten-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eWhen do I apply PureLash: before or after mascara?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBefore your mascara. First apply a single layer of PureLash as a primer and follow immediately with your mascara. This makes the lashes look fuller and longer and improves the performance of your mascara. In the evening, you can also wear the product alone as a conditioner.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eIs this product vegan and gluten-free?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNo. PureLash contains beeswax (Cera Alba) and is therefore not vegan, and contains hydrolyzed wheat protein, making it unsuitable for those avoiding gluten.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eCan I also use PureLash on my eyebrows?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYes. Besides the eyelashes, you can apply a thin layer on the eyebrows to care for them and keep them in shape.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635912192331,"sku":null,"price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/66c97331e303b36588dc5c62a21d8700342a455b.jpg?v=1779223036"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/collections\/66c97331e303b36588dc5c62a21d8700342a455b.jpg?v=1773666619","url":"https:\/\/webshop.glamskin.nl\/en\/collections\/jane-iredale-mascara-lash.oembed","provider":"Glam Skin Webshop","version":"1.0","type":"link"}