{"title":"Jane Iredale PureMatch Liquid Concealer","description":"\u003cdiv class=\"intro rte_content\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eTrue-to-skin liquid concealer in 16 colors with matching brushes\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA concealer that perfectly matches your skin is rare. Most brands offer only a handful of colors that try to cover the full spectrum from fair to deep — resulting in users with olive, warm-peach, chocolate brown, or other specific undertones never finding a truly matching shade. Moreover, many concealers are designed for a single purpose, while in practice you want to use the same product for concealing, brightening, and contouring.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Jane Iredale PureMatch Liquid Concealer collection offers 16 colors with precisely matched undertones — 7 neutral (N) and 9 warm (W) — for a seamless match from fair to deeper skin. The liquid formula has medium, buildable coverage with a soft matte finish that does not oxidize all day, and a precision doe-foot applicator that allows both targeted spot application and broader coverage. Fully vegan, gluten-free, non-comedogenic, and enriched with nourishing plant oils. The collection is complete with five brushes for various application techniques.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eWhy choose PureMatch Liquid Concealer?\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePureMatch stands out due to its unusually wide color range and the versatility of one product. While the regular Enlighten and Circle Delete focus on specific color correction (dark circles, redness, hyperpigmentation), PureMatch is an all-over true-to-skin concealer that matches your own skin tone — or lighter as a brightener, or darker as a contour. The formula is vegan (no beeswax, unlike Enlighten and Circle Delete), long-wear without oxidizing, and nourishing with Prickly Pear, Indian Dammar, and vitamin E. The range of 16 colors makes PureMatch especially accessible for skin tones rarely well matched by regular lines — olive, warm-peach, golden bronze, and rich chocolate brown.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFind your ideal color — Neutral (N) undertones\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-2n-fair-5ml\"\u003eJane Iredale PureMatch 2N Fair\u003c\/a\u003e:\u003c\/strong\u003e Fair skin with neutral undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-4n-light-5ml\"\u003eJane Iredale PureMatch 4N Light\u003c\/a\u003e:\u003c\/strong\u003e Light skin with neutral undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-6n-medium-to-light-5ml\"\u003eJane Iredale PureMatch 6N Medium to Light\u003c\/a\u003e:\u003c\/strong\u003e Medium-light skin with neutral-beige undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-8n-medium-5ml\"\u003eJane Iredale PureMatch 8N Medium\u003c\/a\u003e:\u003c\/strong\u003e Medium skin with neutral undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-10n-medium-to-dark-5ml\"\u003eJane Iredale PureMatch 10N Medium to Dark\u003c\/a\u003e:\u003c\/strong\u003e Medium-dark skin with olive undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-11n-dark-5ml\"\u003eJane Iredale PureMatch 11N Dark\u003c\/a\u003e:\u003c\/strong\u003e Dark skin with neutral undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-14n-deep-5ml\"\u003eJane Iredale PureMatch 14N Deep\u003c\/a\u003e:\u003c\/strong\u003e Deep skin with neutral undertone.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFind your ideal color — Warm (W) undertones\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-1w-fair-5ml\"\u003eJane Iredale PureMatch 1W Fair\u003c\/a\u003e:\u003c\/strong\u003e Fair skin with warm-golden undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-3w-light-5ml\"\u003eJane Iredale PureMatch 3W Light\u003c\/a\u003e:\u003c\/strong\u003e Light skin with warm-golden undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-5w-medium-to-light-5ml\"\u003eJane Iredale PureMatch 5W Medium to Light\u003c\/a\u003e:\u003c\/strong\u003e Medium-light skin with warm-golden undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-7w-medium-5ml\"\u003eJane Iredale PureMatch 7W Medium\u003c\/a\u003e:\u003c\/strong\u003e Medium skin with peach undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-9w-medium-to-dark-5ml\"\u003eJane Iredale PureMatch 9W Medium to Dark\u003c\/a\u003e:\u003c\/strong\u003e Medium-dark skin with strong peach undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-12w-dark-5ml\"\u003eJane Iredale PureMatch 12W Dark\u003c\/a\u003e:\u003c\/strong\u003e Dark skin with warm reddish-brown undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-13w-deep-5ml\"\u003eJane Iredale PureMatch 13W Deep\u003c\/a\u003e:\u003c\/strong\u003e Deep skin with golden bronze undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-15w-deeper-5ml\"\u003eJane Iredale PureMatch 15W Deeper\u003c\/a\u003e:\u003c\/strong\u003e Deeper skin with warm brown undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-purematch-liquid-concealer-16w-deeper-5ml\"\u003eJane Iredale PureMatch 16W Deeper\u003c\/a\u003e:\u003c\/strong\u003e The deepest skin tones with rich chocolate brown undertone.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eBrushes for optimal application\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eJane Iredale Concealer Brush\u003c\/a\u003e:\u003c\/strong\u003e A round, angled brush head that follows the natural hollow shape of the under-eye area for even application of PureMatch.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-camouflage\"\u003eJane Iredale Camouflage Brush\u003c\/a\u003e:\u003c\/strong\u003e A compact paddle-shaped brush for targeted spot coverage on pimples, pigmentation spots, and discolorations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-crease-brush\"\u003eJane Iredale Crease Brush\u003c\/a\u003e:\u003c\/strong\u003e A round, tapered precision brush that fits perfectly into fine corners such as the inner eye corner and tear duct for seamless blending.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-fluffy-eye-brush\"\u003eJane Iredale Fluffy Eye Brush\u003c\/a\u003e:\u003c\/strong\u003e A fluffy brush tip for softly blending PureMatch as a brightener under the eyebrow or on the upper eyelid.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-flat-eye-brush\"\u003eJane Iredale Flat Eye Brush\u003c\/a\u003e:\u003c\/strong\u003e Dense, compact fibers for building up PureMatch intensely as contour or for targeted color placement.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use PureMatch Liquid Concealer?\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for your skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDetermine your correct color — look at both the intensity (fair, light, medium, dark, deep, deeper) and the undertone (N for neutral, W for warm)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of concealer on the doe-foot applicator and dot it on the spot — pointwise for small imperfections, flat for larger areas\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e for the under-eye area, the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-camouflage\"\u003eCamouflage Brush\u003c\/a\u003e for spot coverage, or the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-crease-brush\"\u003eCrease Brush\u003c\/a\u003e for finer corners\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWant to brighten? Choose a shade or two lighter than your base color and apply under the eyes, on the bridge of the nose, and between the eyebrows — blend with the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-fluffy-eye-brush\"\u003eFluffy Eye Brush\u003c\/a\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWant to contour? Choose a shade or two darker and place under the cheekbones, along the jawline, and on the sides of the nose — build up with the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-flat-eye-brush\"\u003eFlat Eye Brush\u003c\/a\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSet with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFinish in the morning with a separate SPF protection — PureMatch itself contains no SPF\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the difference between the N colors and W colors?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eN stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, W for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone. Unsure? Look at the veins on the inside of your wrist. Green veins indicate a warm or olive undertone (choose W or 10N for olive). Blue or purple veins indicate a neutral or cooler undertone (choose N). When in doubt, the N color is usually the safest choice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose from 16 colors?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThink in two steps. \u003cstrong\u003eStep 1:\u003c\/strong\u003e determine your intensity (fair, light, medium, dark, deep, deeper) — which category fits your natural skin? \u003cstrong\u003eStep 2:\u003c\/strong\u003e determine your undertone (N or W). If you are unsure between two consecutive colors, choose the safest option: when in doubt about undertone, choose N; when in doubt about intensity, choose the lighter one. Check the individual product pages for detailed comparisons between nearby colors.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the difference between PureMatch and Circle Delete or Enlighten?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePureMatch is an all-over concealer that matches your own skin tone, suitable for the entire face. \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/collections\/jane-iredale-circle-delete-concealer\"\u003eCircle Delete\u003c\/a\u003e and \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/collections\/jane-iredale-enlighten-concealer\"\u003eEnlighten\u003c\/a\u003e are color-correcting concealers with peach or yellow tint to visually neutralize underlying discolorations. They are complementary: use Circle Delete or Enlighten for targeted color correction, PureMatch on top for matching finish. Only PureMatch is also vegan.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF, an SPF foundation, or wearing separate sun protection. Want concealer with built-in SPF? Then check out the \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/collections\/jane-iredale-enlighten-plus-under-eye-concealer\"\u003eEnlighten Plus Under-eye Concealer\u003c\/a\u003e collection with SPF 30 or SPF 20.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs PureMatch vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, all 16 colors of PureMatch are completely vegan, gluten-free, and cruelty-free. This is an important difference from Enlighten and Circle Delete, which contain beeswax. The five brushes in this collection are also vegan and cruelty-free thanks to their synthetic fibers.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"jane-iredale-purematch-liquid-concealer-16w-deeper-5ml","title":"Jane Iredale PureMatch Liquid Concealer 16W Deeper 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer must do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula must also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a deeper shade with a rich chocolate brown undertone that looks natural and warm on the deepest skin tones without a grayish or dull finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 16W is the deepest shade in the range, specially developed for deeper skin with a rich chocolate brown undertone — a complexion with the deepest warm dimension of the color spectrum. Regular concealer lines often simply do not offer a shade deep enough for these skin tones, forcing users to choose a lighter alternative that looks ashy or pigmentless. 16W solves this with a fully pigmented formula that matches the rich brown dimension of this skin. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A deeper shade with a rich chocolate brown undertone suitable for the deepest skin tones with a warm brown dimension.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin against oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with long-term use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 16W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently blend out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear time\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe deepest skin tones with a rich chocolate brown undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (choose 16W or one shade lighter if desired)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring on slightly darker skin (choose 16W for contouring on 15W)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 16W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Specifically, 16W is a rich warm chocolate brown shade, the deepest in the PureMatch range. This undertone works on the deepest skin tones, which regular concealer lines rarely match well.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 16W and 15W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e16W is the deepest shade in the range and has a rich chocolate brown undertone. 15W is slightly lighter and has a warm brown earthy tone instead of chocolate brown. Choose 16W if your skin clearly approaches the deepest end of the spectrum and 15W looks too light or grayish on your skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 16W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue or gray undertone, a color-correcting concealer (such as Circle Delete 4 or Enlighten Plus No. 4) can be applied first, followed by PureMatch 16W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795177803,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/f3029395f2b29e0ab71d55f7a3ecf68687a4887a.jpg?v=1779224959"},{"product_id":"jane-iredale-purematch-liquid-concealer-15w-deeper-5ml","title":"Jane Iredale PureMatch Liquid Concealer 15W Deeper 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for deeper skin with a warm brown undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer must do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula must also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a deeper shade with a warm brown undertone that naturally follows the rich earthy glow of this skin tone without a grayish or dull finish.  \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 15W is specially developed for deeper skin with a warm brown undertone — a complexion with a rich warm character that requires a concealer that fully matches the pigment. Regular concealer lines often offer too few shades in this skin range or tint the warm depths too red or too gray. 15W is one of the most valuable shades in the range for deeper skin. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.  \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A deeper shade with a warm brown undertone suitable for deeper skin tones with a rich warm-earth character.  \u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits  \u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish  \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use  \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or smudge  \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product  \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic  \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCares for the skin with Prickly Pear, Indian Dammar, and vitamin E  \u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin against oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with long-term use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for your skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 15W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently blend out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeeper skin tones with a warm brown undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 15W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 15W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 15W and 14N or 16W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e15W is darker than 14N (deep skin with a neutral undertone) and has a distinctly warm brown tone. Compared to 16W, 15W is lighter, while 16W has a deeper chocolate brown undertone, whereas 15W remains a warm earthy brown. Choose 15W if your deeper skin has a warm earthy glow, and 16W for a richer chocolate brown complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 15W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 4 or Enlighten Plus No. 4) can be applied first, followed by PureMatch 15W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing separate sun protection.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795439947,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/1ccec26091312ce9dac727ae43260f358b77287d.jpg?v=1779224955"},{"product_id":"jane-iredale-purematch-liquid-concealer-14n-deep-5ml","title":"Jane Iredale PureMatch Liquid Concealer 14N Deep 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for deep skin with a neutral undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a deep shade with a truly neutral undertone that does not lean warm-red or gold.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 14N is specially developed for deep skin with a neutral undertone — an undertone that is often difficult to match because many brands pigment deep skin tones too warm or too red by default. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A deep shade with a neutral undertone suitable for deep skin tones that are neither distinctly warm nor distinctly cool.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal moisture loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026 mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for your skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 14N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeep skin tones with a neutral undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (choose 14N or a lighter shade if desired)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 14N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, as opposed to W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear more blue or purple, you have a cool\/neutral undertone and an N shade suits you. If they look green, you have a warm or olive undertone and a W shade is better. When in doubt, the N shade is usually the safest choice — a neutral undertone works naturally in almost all situations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 14N and 13W or 15W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e14N is almost as dark as 13W but has a neutral undertone, while 13W leans towards a golden bronze. Compared to 15W, 14N is lighter; 15W has a warm brown undertone while 14N is neutral. Choose 14N if your deep skin tone does not have a pronounced warm or golden glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 14N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 3 or Enlighten Plus No. 4) can be applied first, followed by PureMatch 14N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing separate sun protection.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795538251,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/a3417b72ea7ab02a37fbbf531a18b9ffa48d52b3.jpg?v=1779224953"},{"product_id":"jane-iredale-purematch-liquid-concealer-13w-deep-5ml","title":"Jane Iredale PureMatch Liquid Concealer 13W Deep 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for deep skin with a golden bronze undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a deep shade with a golden bronze undertone that naturally follows the warm metallic glow of this skin tone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 13W is specially developed for deep skin with a golden bronze undertone — a complexion with a rich warm metallic character often visible in sunlight. Regular warm concealers often appear too red or orange on this skin, while 13W brings that golden bronze dimension. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A deep shade with a golden bronze undertone suitable for deep skin tones with a warm metallic glow.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 13W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDeep skin tones with a golden bronze undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 13W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 13W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 13W and 12W or 14N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e13W is darker than 12W (dark skin with a warm reddish-brown undertone) and has a specific golden bronze tone. Compared to 14N, 13W is almost as dark, but 14N has a neutral undertone while 13W is clearly warm-gold. Choose 13W if your deep skin has a warm metallic golden glow, and 14N for a more neutral complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 13W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 3 or Enlighten Plus No. 4) can be applied first, followed by PureMatch 13W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795669323,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/73a3f1233bf3c441b4f0edba2ca0d8a059f7f3aa.jpg?v=1779224951"},{"product_id":"jane-iredale-purematch-liquid-concealer-12w-dark-5ml","title":"Jane Iredale PureMatch Liquid Concealer 12W Dark 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for dark skin with warm undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a dark shade with a pronounced warm undertone that works naturally on dark skin without an ashy or dull finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 12W is specially developed for dark skin with a warm undertone — a complexion with a warm reddish-brown or amber glow that makes gold and copper jewelry appear more attractive than silver. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A dark shade with a warm undertone suitable for dark skin tones with a reddish-brown or amber glow.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to combat dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for your skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 12W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDark skin tones with a warm undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 12W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 12W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 12W and 11N or 13W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e12W is almost as dark as 11N but has a pronounced warm undertone, while 11N is neutral. Compared to 13W, 12W is lighter and has a warm reddish-brown undertone, whereas 13W leans towards a golden bronze. Choose 12W if your dark skin has a warm reddish-brown or amber glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 12W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 3 or Enlighten Plus No. 3) can be applied first, followed by PureMatch 12W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795734859,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/b43e56f615989f739b40d7ed355555bf148e4fb7.jpg?v=1779224949"},{"product_id":"jane-iredale-purematch-liquid-concealer-11n-dark-5ml","title":"Jane Iredale PureMatch Liquid Concealer 11N Dark 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for dark skin with a neutral undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a dark shade with a truly neutral undertone that does not lean warm or cool.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 11N is specially developed for dark skin with a neutral undertone — an undertone that is often difficult to match because many brands typically pigment dark skin tones too warm or too red. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A dark shade with a neutral undertone suitable for dark skin tones that are neither distinctly warm nor distinctly cool.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal moisture loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026 mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 11N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation spots or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDark skin tones with a neutral undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 11N or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 11N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, versus W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear more blue or purple, you have a cool\/neutral undertone and an N shade suits you. If they look green, you have a warm or olive undertone and a W shade is better. When in doubt, the N shade is usually the safest choice — neutral undertone works naturally in almost all situations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 11N and 10N or 12W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e11N has a pure neutral undertone, while 10N has an olive nuance — an important difference if you clearly don’t see a greenish tint in your skin. Compared to 12W, 11N is almost as dark, but 12W has a warm undertone while 11N is neutral. Choose 11N if your dark skin does not have a pronounced warm or olive glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 11N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 3 or Enlighten Plus No. 3) can be applied first, followed by PureMatch 11N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795898699,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/0eef3240830c323b48042351ed32862c907c5f80.jpg?v=1779224947"},{"product_id":"jane-iredale-purematch-liquid-concealer-10n-medium-to-dark-5ml","title":"Jane Iredale PureMatch Liquid Concealer 10N Medium to Dark 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium-dark skin with olive undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a medium-dark shade with a true olive undertone that does not lean warm-gold or peach.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 10N is specially developed for medium-dark skin with an olive undertone — a greenish nuance naturally present in this skin tone and often ignored in regular concealer lines. Regular warm or neutral shades can appear orange on olive skin; this tailored 10N avoids that problem. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium-dark shade with an olive undertone suitable for medium-dark skin tones with a greenish nuance in the undertone.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 10N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium-dark skin tones with an olive undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 10N or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 10N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, as opposed to W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Specifically, 10N has a neutral-olive nuance—a light greenish tint common in Mediterranean, South Asian, and olive skin types. This undertone does not work with a warm-golden concealer, as that results in an orange finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 10N and 8N or 11N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e10N is clearly darker than 8N (medium skin with a neutral undertone) and has an olive nuance instead of purely neutral. Compared to 11N, 10N is almost as dark, but 11N has a purely neutral undertone while 10N is olive. Choose 10N if your skin clearly has an olive or greenish nuance, and 11N for a purely neutral complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 10N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 10N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795997003,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/cf38fb5bbeda1206f74042efd936e65affbf1332.jpg?v=1779224944"},{"product_id":"jane-iredale-purematch-liquid-concealer-9w-medium-to-dark-5ml","title":"Jane Iredale PureMatch Liquid Concealer 9W Medium to Dark 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium-dark skin with a strong peach undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a medium-dark shade with a strong peach undertone that naturally follows the warm, visibly rosy glow of this skin tone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 9W is specially developed for medium-dark skin with a strong peach undertone — often visible on the cheeks and the bridge of the nose as a warm, rosy glow. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on blemishes, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium-dark shade with a strong peach undertone suitable for medium-dark skin tones with a warm, rosy glow.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal moisture loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026 mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 9W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium-dark skin tones with a strong peach undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 9W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 9W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 9W and 7W or 10N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e9W is clearly darker than 7W (medium skin with a peach undertone) and has a more intense peach effect. Compared to 10N, 9W is almost as light, but 10N has an olive undertone while 9W has a distinct peach-warm undertone. Choose 9W if your medium-dark skin has a clear rosy or peach glow, and 10N for an olive or more neutral complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 9W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 9W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635796095307,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/e18fe953965c0963ccd419207ff483340355896d.jpg?v=1779224943"},{"product_id":"jane-iredale-purematch-liquid-concealer-8n-medium-5ml","title":"Jane Iredale PureMatch Liquid Concealer 8N Medium 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium skin with neutral undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a medium shade with a truly neutral undertone that does not lean warm or cool.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 8N is specially developed for medium skin with a neutral undertone — one of the most common undertones in this skin range and also the safest choice when unsure about undertone. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on blemishes, pigmentation spots, around the nose wings) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium shade with a neutral undertone suitable for medium skin tones that are neither distinctly warm nor cool.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal moisture loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026 mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 8N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium skin tones with a neutral undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 8N or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 8N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, as opposed to W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear more blue or purple, you have a cool\/neutral undertone and an N shade suits you. If they look green, you have a warm or olive undertone and a W shade is better. When in doubt, the N shade is usually the safest choice — neutral undertone works naturally in almost all situations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 8N and 6N or 9W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e8N is clearly darker than 6N (medium-light skin with a neutral-beige undertone) and has the same neutral undertone. Compared to 9W, 8N is almost as light, but 9W has a strong peach undertone while 8N is neutral. Choose 8N if your medium skin does not have a pronounced warm or rosy glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 8N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 8N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635796226379,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/27e2de62ca795a3ae0cc37128041361fa7017cc5.jpg?v=1779224940"},{"product_id":"jane-iredale-purematch-liquid-concealer-7w-medium-5ml","title":"Jane Iredale PureMatch Liquid Concealer 7W Medium 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium skin with peach undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a medium shade with a true peach undertone that naturally follows the warm, slightly rosy glow of this skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 7W is specially developed for medium skin with a peach undertone — a warm undertone with a subtle rosy nuance visible on the cheeks and the bridge of the nose. The liquid formula glides on creamy, builds to medium coverage, and sets to an unobtrusive soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on blemishes, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium shade with a peach undertone suitable for medium skin tones with a warm, slightly rosy glow.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 7W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium skin tones with a peach undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 7W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 7W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 7W and 5W or 8N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e7W is clearly darker than 5W (medium-light skin with a warm-golden undertone) and has a subtler peach undertone instead of gold. Compared to 8N, 7W is almost as light, but 8N has a neutral undertone while 7W is distinctly peach-warm. Choose 7W if your medium skin has a light rosy or peach glow, and 8N for a more neutral complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 7W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 7W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635796291915,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/7f6c19f9bb7f5ac8aff311ce1e1048e3a711d899.jpg?v=1779224938"},{"product_id":"jane-iredale-purematch-liquid-concealer-6n-medium-to-light-5ml","title":"Jane Iredale PureMatch Liquid Concealer 6N Medium to Light 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium-light skin with a neutral beige undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a medium-light shade with a truly neutral beige undertone that does not lean warm or cool.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 6N is specially developed for medium-light skin with a neutral beige undertone — one of the most common undertones in this skin range and also the safest choice when unsure about undertone. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on blemishes, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium-light shade with a neutral beige undertone suitable for skin tones between fair and medium that are neither distinctly warm nor cool.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal moisture loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026 mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for your skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 6N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium-light skin tones with a neutral-beige undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 6N or a lighter shade)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 6N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, as opposed to W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear more blue or purple, you have a cool\/neutral undertone and an N shade suits you. If they look green, you have a warm or olive undertone and a W shade is better. When in doubt, the N shade is usually the safest choice — neutral undertones work naturally in almost all situations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 6N and 4N or 7W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e6N is clearly darker than 4N (light skin with a neutral undertone) and has the same neutral undertone. Compared to 7W, 6N is almost as light, but 7W has a peach undertone while 6N is neutral-beige. Choose 6N if your skin is between fair and medium and does not have a pronounced warm or rosy glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 6N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 6N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635796422987,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/e9c51e33edc5412659166b44070c160b00c3c96f.jpg?v=1779224935"},{"product_id":"jane-iredale-purematch-liquid-concealer-5w-medium-to-light-5ml","title":"Jane Iredale PureMatch Liquid Concealer 5W Medium to Light 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium-light skin with warm golden undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a medium-light shade with a warm golden undertone that seamlessly transitions from fair to medium skin with a golden glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 5W is specially developed for medium-light skin with a warm golden undertone — often visible in summer or on skin that tans quickly warm and golden. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on blemishes, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium-light shade with a warm golden undertone suitable for skin tones between fair and medium with a golden glow.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to combat dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for your skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 5W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium-light skin tones with a warm-golden undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 5W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 5W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 5W and 3W or 6N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e5W is clearly darker than 3W (light skin with a warm-golden undertone). Compared to 6N, 5W is almost as light, but 6N has a neutral-beige undertone while 5W is distinctly warm-golden. Choose 5W if your skin is between fair and medium with a golden glow, and 6N if your skin is more neutral and slightly darker.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 5W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 5W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing separate sun protection.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635796521291,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/f455b342e2bd73d608959c6140fdf2d1df1b5aee.jpg?v=1779224933"},{"product_id":"jane-iredale-purematch-liquid-concealer-4n-light-5ml","title":"Jane Iredale PureMatch Liquid Concealer 4N Light 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for light skin with a neutral undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a light shade with a truly neutral undertone that does not lean warm or cool.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 4N is specially developed for light skin with a neutral undertone — one of the most common undertones in light skin tones. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A light shade with a neutral undertone suitable for light skin tones that are neither distinctly warm nor distinctly cool.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin against oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal moisture loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026 mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 4N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLight skin tones with a neutral undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 4N or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 4N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, as opposed to W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear more blue or purple, you have a cool\/neutral undertone and an N shade suits you. If they look green, you have a warm or olive undertone and a W shade is better. When in doubt, the N shade is usually the safest choice — neutral undertones work naturally in almost all situations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 4N and 2N or 5W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e4N is clearly darker than 2N (fair with a neutral undertone) and has the same neutral undertone. Compared to 5W, 4N is almost as light, but 5W has a warm-golden undertone while 4N is neutral. Choose 4N if your light skin does not have a pronounced golden or rosy glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 4N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 4N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635796717899,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/816d7805e4d476686cc922292708de74a9dcbf31.jpg?v=1779224931"},{"product_id":"jane-iredale-purematch-liquid-concealer-3w-light-5ml","title":"Jane Iredale PureMatch Liquid Concealer 3W Light 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for light skin with a warm golden undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a light shade with a pronounced warm golden undertone that does not look neutral on skin with a golden glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 3W is specially developed for light skin with a warm golden undertone — often recognizable by a golden glow that quickly returns after sun exposure. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on blemishes, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A light shade with a warm golden undertone suitable for light skin tones with a golden glow or warmer complexion.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 3W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLight skin tones with a warm golden undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 3W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 3W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 3W and 1W or 4N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e3W is clearly warmer and darker than 1W (fair with a warm golden undertone). Compared to 4N, 3W is almost as light, but 4N has a neutral undertone while 3W is distinctly warm-gold. Choose 3W if your light skin has a pronounced golden glow. Choose 4N if your skin is slightly darker and neutral.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 3W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 3W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635797700939,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/265324144cae8e623e0171a8320c2ab6e5550a7d.jpg?v=1779224928"},{"product_id":"jane-iredale-purematch-liquid-concealer-2n-fair-5ml","title":"Jane Iredale PureMatch Liquid Concealer 2N Fair 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLight, versatile liquid concealer for fair skin tones with a neutral undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a light fair shade with a truly neutral undertone that does not lean warm or cool.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 2N is specially developed for this fair skin tone with a neutral undertone — the most common undertone in fair skin. The liquid formula glides on creamy, builds to medium coverage, and sets to an unobtrusive soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A fair shade with a neutral undertone suitable for light skin tones that are neither distinctly warm nor distinctly cool.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin against oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 2N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation spots or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFair skin tones with a neutral undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 2N or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 2N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, as opposed to W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear more blue or purple, you have a cool\/neutral undertone and an N shade suits you. If they look green, you have a warm or olive undertone and a W shade suits you better. When in doubt, the N shade is usually the safest choice — neutral undertones work naturally in almost all situations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 2N and 1W or 3W?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAll three are fair shades but with different undertones. 1W and 3W have a warm-golden undertone (1W is lighter than 3W), while 2N has a truly neutral undertone. Choose 2N if your skin looks neutral in photos and you find both gold and silver jewelry suit you. Choose 1W or 3W if your skin clearly looks warm and gold jewelry suits you better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 2N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 2N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635798028619,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/83aff51aaf5ecff8e2196b6c5ec08dddfd5dcb1b.jpg?v=1779224926"},{"product_id":"jane-iredale-purematch-liquid-concealer-1w-fair-5ml","title":"Jane Iredale PureMatch Liquid Concealer 1W Fair 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLight, versatile liquid concealer for fair skin tones with a warm golden undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a light fair shade with a warm golden undertone that seamlessly matches light skin without a grayish or too pink finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 1W is specially developed for this fair skin tone with a warm golden undertone. The liquid formula glides on creamy, builds to medium coverage, and sets to an unobtrusive soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A fair shade with a warm golden undertone suitable for light skin tones that lean warm.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or distort\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal moisture loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 1W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and fully with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFair skin tones with a warm-golden undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse both under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eConcealing pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 1W or a lighter shade)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 1W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better. When in doubt, the N shade is usually the safest choice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 1W and 2N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBoth are fair shades, but 1W has a \u003cstrong\u003ewarm-golden undertone\u003c\/strong\u003e and 2N a \u003cstrong\u003eneutral undertone\u003c\/strong\u003e. Choose 1W if your skin looks warm in photos and you prefer gold jewelry over silver. Choose 2N if you are unsure or have a more neutral undertone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 1W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 1W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635798552907,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/49fb3531565c311c7cc8b04ff58fdcfb6ca7dd25.jpg?v=1779224924"},{"product_id":"jane-iredale-concealer-brush","title":"Jane Iredale Concealer Brush","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eConcealer brush with fingertip curve for seamless blending\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eApplying concealer correctly under the eyes requires more than just a good product. The under-eye area follows a curved contour, the skin is thin and sensitive, and fingers — however intuitive — move product more than they blend. The result is often over-concentration in certain areas and visible lines that reveal the result.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe jane iredale Concealer Brush has a round, angled head that deliberately mimics the shape of a fingertip. This allows the brush to fit perfectly into the bowl shape of the under-eye area and apply concealer in the way that feels most natural — but with more control and without disturbing the product texture. The densely packed fibers blend and fade quickly and evenly. The brush tip seamlessly blends edges into the surrounding skin for a finish without visible concealer lines.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSuitable for use with:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSkintuition Brightening Under Eye Concealer with Active Peptide Complex\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEnlighten Plus™ Under-eye Concealer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCircle\\Delete® Concealer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePureMatch Liquid Concealer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRound, angled head that follows the bowl shape of the under-eye area for a natural application\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFingertip shape for controlled blending in curved and small areas\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDensely packed fibers that quickly and evenly blend concealer with minimal strokes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrush tip seamlessly blends edges along lashes and eye corners\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStippling motion builds coverage layer by layer without overloading the skin\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and cruelty-free — always, without exception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eBrush quality \u0026amp; construction\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eRound, angled head:\u003c\/strong\u003e The angular, round brush shape mimics the shape of a fingertip — the most intuitive application form for concealer, but without the warmth of fingers that causes the product to move too quickly. The angled placement allows the brush to follow the curved contour of the under-eye area in one smooth motion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eDensely packed fibers:\u003c\/strong\u003e The high fiber density ensures maximum blending efficiency. Concealer melts quickly and evenly into the skin with fewer strokes than a less dense brush requires. This reduces the risk of excessive friction on the sensitive, thin skin around the eyes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSharp tip for edge blending:\u003c\/strong\u003e The tip of the brush is finer than the broad side and allows precise edge blending—along the lashes, in the inner eye corner, and at the jawlines—so the transition between concealer and foundation remains invisible.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVegan synthetic fibers:\u003c\/strong\u003e Completely vegan and cruelty-free, with a softness suitable for the thin, sensitive skin around the eyes and for daily use.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eApply a small amount of concealer to the under-eye area or the area that needs coverage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePress the brush onto the skin with gentle, tapping movements for a blended result\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse a stippling motion—light tapping—to intensify coverage on specific areas\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse the tip of the brush to seamlessly blend edges along the lashes and eye corners\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend the outer edges of the concealer into the surrounding foundation with light, sweeping motions\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAll skin types, including sensitive and thin skin around the eyes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLiquid and cream concealers for both under-eye and blemishes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDaily use and professional applications\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSkin prone to visible concealer lines or over-concentration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the difference between the Concealer Brush and the Camouflage Brush?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Concealer Brush has a larger, round, and angled head with dense fibers—designed for smooth blending over the entire under-eye area. The Camouflage Brush has a smaller, flat paddle shape for concentrated, precise application on small areas like individual blemishes and minor discolorations.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the best technique for concealer under the eyes?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePress the brush gently onto the skin with tapping motions instead of wiping. The stippling movement builds coverage layer by layer without stressing the sensitive skin and prevents concealer from settling into fine lines. Always start with a small amount of product and build up from the center to the desired coverage.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use the Concealer Brush on areas other than the eyes?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. The Concealer Brush also works excellently for applying and blending concealer on blemishes, pigmentation spots, and other discolorations on the face. The round, dense brush shape adapts to most areas and provides a blended, natural finish there as well.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635859403083,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/10d4f65bf4bd7b46f711f3ac8c8843a0a5a90a8b.jpg?v=1772101481"},{"product_id":"jane-iredale-flat-eye-brush","title":"Jane Iredale Flat Eye Brush","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eFlat eye brush for intense, buildable color on the eyelid\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eIf you want to apply eyeshadow with a full, intense color result, you need a different brush than for blending. A fluffy or open brush tip distributes and softens pigment — which is great for transitions, but the opposite of what you want when choosing a saturated, statement eye look.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Jane Iredale Flat Eye Brush has a small, flat, and dense brush tip that presses pigment onto the eyelid instead of spreading it. With each tap, the color intensity increases for a buildable, full result. The brush is also suitable for highlighter on the brow bone and inner corner of the eye, and also ideal for applying and blending concealer on small areas.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSuitable for use with:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePurePressed® Eye Shadow\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePurePressed® Eye Shadow Palette\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eColorLuxe Eye Shadow Stick\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePureMatch Liquid Concealer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFlat, dense fibers that press pigment directly onto the eyelid for maximum color intensity\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuildable result: from a subtle wash to a full, intense color outcome\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSuitable for highlighter on the brow bone and inner corner of the eye\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile for concealer on the nose and other small areas\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and cruelty-free — always, without exception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eBrush quality \u0026 construction\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFlat, dense brush tip:\u003c\/strong\u003e The compact, flat shape presses color concentratedly onto the eyelid without spreading it. This provides a saturated, full color payoff that cannot be achieved with a looser brush — ideal for eyeshadow with shimmer, glitter, or a deep matte shade.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSmall size for precision:\u003c\/strong\u003e The small brush tip allows precise placement on the eyelid, inner corner of the eye, and brow bone — areas where control over color placement is crucial for the final result.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eDense synthetic fibers:\u003c\/strong\u003e The compact fiber structure ensures maximum pigment transfer with every touch. Fully vegan and cruelty-free, with a softness suitable for the sensitive skin around the eyes.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePick up a small amount of eyeshadow or eyeshadow stick on the brush tip\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePress the color onto the eyelid with dabs and taps for maximum pigment transfer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuild intensity layer by layer by repeating the step\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse the brush for highlighter on the brow bone and in the inner corner of the eye\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse the side of the brush to blend concealer on small areas like the nose\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAll skin types and eyelid and skin tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuildable, intense color application with powder and cream eyeshadows\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eShimmer, glitter, and matte eyeshadow looks\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHighlighter on the brow bone and inner corner of the eye\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the difference between the Flat Eye Brush and the Fluffy Eye Brush?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Flat Eye Brush has dense, compact fibers that press pigment onto the eyelid for an intense, saturated color result. The Fluffy Eye Brush has a lighter brush tip that distributes and blends color for a softer, more diffused effect.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs this brush also suitable for shimmer and glitter eyeshadow?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. The flat, dense brush tip is ideal for shimmer and glitter eyeshadow. The compactness of the fibers helps pigment adhere better to the eyelid, making the color result more intense and fuller than with a looser brush.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I use the brush for highlighter?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eApply a small amount of highlighter or light eyeshadow to the brush tip and press it onto the brow bone directly above the eyebrow and in the inner corner of the eye. This visibly opens the eye and instantly brightens the look.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635903279435,"sku":null,"price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/0972fccc1382b674bb600b4bcded211394019088.jpg?v=1772101746"},{"product_id":"jane-iredale-crease-brush","title":"Jane Iredale Crease Brush","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eBrush for precise blending in the crease and under the eyes\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAdding depth and dimension to an eye makeup look depends on control over the crease — the area between the eyelid and the brow bone. A brush that is too large or wide applies color too randomly and blends insufficiently into that narrow hollow, causing the desired depth effect to disappear or harsh edges to remain.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Jane Iredale Crease Brush has a round brush tip with a fine, tapered point that applies pigment precisely into the crease. With small back-and-forth motions, the brush softens color without leaving harsh lines — for gentle depth and dimension that visibly defines the eyes. Thanks to its versatile shape, it can also be used to buff liquid concealer under the eye.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSuitable for use with:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePurePressed® Eye Shadow\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePurePressed® Eye Shadow Palette\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eActive Light® Under-eye Concealer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePureMatch Liquid Concealer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRound brush tip with tapered point for controlled placement and precise blending in the crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSoft tip blends without harsh edges for a diffuse depth effect\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile for use with powder eyeshadow and liquid concealer under the eye\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSuitable for the outer corner of the eye, the crease, and the under-eye area\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and cruelty-free — always, without exception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eBrush quality \u0026amp; construction\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eRound brush tip:\u003c\/strong\u003e The compact, round shape fits precisely into the crease without touching the surrounding areas. This provides maximum control over where color is applied and how far it is blended.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTapered tip:\u003c\/strong\u003e The fine tip applies pigment precisely where you want it — from the outer corner of the eye and the crease to the narrow area just above the lashes. The softly tapered ends prevent harsh lines when blending.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSoft synthetic fibers:\u003c\/strong\u003e The fibers are soft enough for the delicate skin around the eyes but firm enough to pick up color precisely and apply it accurately. Fully vegan and cruelty-free.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePick up a small amount of eyeshadow on the tip of the brush\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePlace the brush in the outer corner of the eye, right in the crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend the color inward with small back-and-forth movements for a soft transition\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAdd a darker shade to the outer corner if needed for extra depth\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse a circular motion to evenly buff liquid concealer under the eye\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAll skin types and eyelid and skin tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAdding depth and dimension to eye makeup looks\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDaily natural looks as well as more intense smoky eye and cut crease techniques\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSensitive skin around the eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I also use this brush for a smoky eye?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. The Crease Brush is ideal for smoky eye techniques. Apply a dark eyeshadow to the outer corner of the eye and blend inward with small movements for a seamless, smoky transition.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I use the brush for under-eye concealer?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eApply a small amount of Active Light® Under-eye Concealer or PureMatch Liquid Concealer under the eye and buff it into the skin using circular motions. The soft, rounded brush tip distributes the product evenly without pulling on the delicate skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the difference with the Fluffy Eye Brush?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Crease Brush has a more compact, rounded tip for targeted placement and precise blending in the crease and outer corner of the eye. The Fluffy Eye Brush has a wider, airier head that is better suited for applying eyeshadow over the entire eyelid.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635903508811,"sku":null,"price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/d08f0282ee5df3743d2c4e1c5bf851f44ed74dbb.jpg?v=1772101747"},{"product_id":"jane-iredale-camouflage","title":"Jane Iredale Camouflage Brush","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eSmall concealer brush for precise coverage on blemishes and discolorations\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCovering blemishes, pigmentation spots, or dark circles precisely without disturbing the surrounding makeup requires a brush of the right size. A brush that is too large also touches the surrounding skin and produces a thick, unnatural result that is difficult to blend.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Jane Iredale Camouflage Brush is deliberately kept small for exactly that purpose. The compact paddle shape applies thin layers of product concentrated on the spot where coverage is needed — from blemishes and pigmentation spots to the under-eye area and brow bone. The sturdy, tapered fibers allow precise dotting and blending without smudging onto the surrounding skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSuitable for use with:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCorrective Colors\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEnlighten Plus™ Under-eye Concealer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePureMatch Liquid Concealer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCompact paddle shape for targeted application on small and sensitive areas\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSturdy, tapered fibers that precisely target blemishes and discolorations\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eApplies thin layers for buildable coverage without a heavy or cakey result\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAlso usable on the brow bone for instant definition and visible arch shape\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and cruelty-free — always, without exception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eBrush quality \u0026amp; construction\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eCompact paddle shape:\u003c\/strong\u003e The small brush tip places product only on the desired spot, without touching the surrounding skin. Ideal for the under-eye area, the sides of the nose, and individual blemishes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSturdy, tapered fibers:\u003c\/strong\u003e The firmer fiber structure delivers product exactly where needed, without spreading. The tapered ends ensure a seamless transition to the surrounding skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBuildable thin layers:\u003c\/strong\u003e The compact brush shape allows you to work layer by layer. This gives more control over coverage and prevents a heavy or visibly corrected final result.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVegan synthetic fibers:\u003c\/strong\u003e Completely vegan and cruelty-free, with a softness suitable for the sensitive skin around the eyes.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePick up a small amount of product on the brush\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePress the brush directly onto the blemish, discoloration, or dark circle\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend outward with gentle tapping and dabbing motions for a seamless transition\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eApply a second thin layer if needed for extra coverage\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse the narrow side of the brush to blend edges with the surrounding skin\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAll skin types, including sensitive skin around the eyes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTargeted coverage of blemishes, pigmentation spots, and discolorations\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eApplication in the under-eye area and on the brow bone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDaily use and professional applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the Camouflage Brush suitable for the skin around the eyes?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. The compact shape and soft, vegan fibers are specially suited for the sensitive skin around the eyes. The brush delivers just the right amount of product to a small area without pulling or dragging.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I use the brush on the brow bone?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eApply a small amount of light concealer to the brow bone directly above the eyebrow. This visibly brightens the area, sharpens the arch, and gives the eyebrow more definition — without extra products.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the difference with the Liquid Complexion Brush?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Camouflage Brush is smaller and designed for targeted, precise application on small areas. The Liquid Complexion Brush has a wider paddle shape for an even all-over coverage across the entire face.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635903738187,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/e73d6b017b81940ae9986f8b7db1583d0b47d1cb.jpg?v=1772101749"},{"product_id":"jane-iredale-fluffy-eye-brush","title":"Jane Iredale Fluffy Eye Brush","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eVegan eye brush for powder, cream, and liquid eye products\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA beautiful eye makeup result depends on the brush you use. A brush that is too compact or stiff distributes pigment unevenly, makes blending difficult, and creates harsh edges that are hard to soften — even with the best eyeshadow product in hand.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Jane Iredale Fluffy Eye Brush is designed to prevent exactly that. The rounded, airy brush tip with fine taper applies color, fades, and blends with every movement — for powder, cream, and liquid products alike. The result is even color distribution and smooth transitions, whether you choose a natural daytime look or a deeper smoky eye.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSuitable for use with:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePurePressed® Eye Shadow\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePurePressed® Eye Shadow Triple\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eColorLuxe Eye Shadow Stick\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePureMatch Liquid Concealer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFlat, airy brush tip with soft taper for precise application and effortless blending\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSuitable for powder and cream eyeshadows, eyeshadow sticks, and liquid concealer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSoft synthetic fibers that distribute color evenly without patchiness\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile for use on the eye area and complexion\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and cruelty-free — always, without exception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eBrush quality \u0026amp; construction\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eRounded airy brush tip:\u003c\/strong\u003e The full, puffed shape of the brush picks up pigment without compressing it. This allows each color to land softer on the eyelid, preventing harsh lines.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFine taper at the ends:\u003c\/strong\u003e The gradually sloping edges make transition blending easy. Ideal for diffuse edges, gradient looks, and soft shadow transitions in the eye corner.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVegan synthetic fibers:\u003c\/strong\u003e The fibers are specially selected for softness and color pickup. They perform equally to animal hair but are completely vegan and cruelty-free. Suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHold the Fluffy Eye Brush loosely for optimal control during application\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLightly dip the brush into your eyeshadow, eyeshadow stick, or liquid concealer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eApply color to the eyelid with gentle tapping for maximum pigment transfer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend the edges with light, circular motions for a seamless transition\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuild color intensity step by step to achieve the desired result\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAll skin types and tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDaily use and professional applications\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBeginners looking to master blending\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAdvanced users working with layered eyeshadow techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I also use this brush for liquid products?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. The Fluffy Eye Brush is also suitable for applying and blending liquid concealer, such as the jane iredale PureMatch Liquid Concealer around the eye area.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs this brush suitable for a smoky eye?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAbsolutely. The soft taper and airy fibers make it easy to build and blend color. The brush is suitable for both a subtle daytime look and a deeper, layered smoky eye.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I clean the brush?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eRegularly clean the Fluffy Eye Brush after use with a mild brush cleaner or neutral soap. Dry the brush flat on a clean cloth to maintain its shape and fiber quality.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635903869259,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/b8ec69613cb193274761f9944a45553d97e40d3c.jpg?v=1772101751"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/collections\/cf38fb5bbeda1206f74042efd936e65affbf1332.jpg?v=1773666567","url":"https:\/\/webshop.glamskin.nl\/en\/collections\/purematch-liquid-concealer.oembed?page=2","provider":"Glam Skin Webshop","version":"1.0","type":"link"}