Collection: PUR On Point Eyeliner

Gel eyeliner with mango butter and olive oil for precise, long-lasting definition

The PUR On Point Eyeliner Pencil is a waterproof gel eyeliner with a creamy, blendable formula that glides on in one stroke without pulling on the delicate eyelid skin. Two timeless shades — a deep Black and a warm Brown — cover nearly every eye look, from dramatic smoky eyes to polished everyday definition. The built-in sharpener keeps the tip exactly where you want it, whether you're at home in front of the mirror or on the go.

What sets this PUR eyeliner pencil apart is the skincare-infused formula. Mango butter deeply hydrates the eye area, olive oil soothes and conditions, and the wax base with carnauba provides smudge-resistant comfort that lasts all day. No dryness, no itching, no running under the eyes — just sharp definition that instantly brightens the gaze.

Why choose the PUR On Point Eyeliner Pencil?

Many eyeliners force a compromise: either they hold well but feel dry and stiff; or they glide smoothly but smudge within an hour. The PUR On Point Eyeliner Pencil combines both qualities in one formula. The gel texture glides smoothly over the lash line, sets to a waterproof finish within one minute, and can be smudged during that short phase for a smoky look or left sharp for maximum precision. Mango butter and olive oil nourish the skin underneath instead of drying it out — important for sensitive eyes, mature eye contours, and contact lens wearers. The formula is also 100% vegan, cruelty-free, dermatologically tested, and made without over 1,300 potentially harmful ingredients.

Find your shade

The choice between Black and Brown depends on the type of definition that suits your eyes, occasion, and makeup style. According to color theory, a warm brown shade enhances green, blue, and hazel eyes with soft contrast, while a deep black brings ultimate drama to any eye color. For a polished everyday look, many makeup artists choose brown as the standard; for evening looks and smoky eyes, black remains the timeless reference.

For maximum definition and drama:

• Black — a deep, intense black pigmentation without gray or blue undertones, for maximum contrast along the lash line

For soft, natural definition:

• Brown — a warm, natural brown shade that intensifies the gaze without harshness, ideal for green, blue, and hazel eyes

How to use the PUR eyeliner pencil

1. Cleanse the eyelid skin and optionally apply your eye primer or eyeshadow as a base
2. Twist out the eyeliner and make short, controlled strokes along the upper or lower lash line, rather than one long line
3. For a daily natural look: smudge immediately after application with a small angled brush or cotton swab for soft definition
4. For a more dramatic look: build up a second layer or draw a wing along the outer corner of the eye before the formula sets
5. Keep the tip sharp with the built-in sharpener at the back of the pen for precision with every new application

Frequently Asked Questions

Which shade should I choose if I don’t wear eyeliner yet?

For those new to eyeliner, Brown is usually the most forgiving choice. The warm brown shade defines without making any uneven lines immediately noticeable — with black, every irregularity looks sharper. Once you’re comfortable with the technique, you can progress to Black for evening looks and smoky eyes.

Does the eyeliner smudge throughout the day?

No. The combination of film-forming ingredients and carnauba wax provides a waterproof and smudge-resistant finish that stays in place all day. If you want to smudge for a smoky effect, do so within the first minute after application — after that, the formula sets and fading becomes more difficult.

Is this eyeliner suitable for sensitive eyes or contact lens wearers?

Yes. The formula is dermatologically tested, fragrance-free, and contains nourishing ingredients like mango butter and olive oil that feel comfortable on the delicate eye area. It’s always wise to test on a small part of the lash line before building a complete look the first time you use it.

How often should I sharpen the tip?

That depends on how often you use the eyeliner. For daily use, it’s wise to sharpen it briefly every two to three days for a sharp, precise tip. Twist gently with light pressure — not too hard, or the gel tip will break off. A short, thin twist is enough.

Can I combine Black and Brown in one look?

Yes, and that is a professional technique for extra dimension. For example, draw a thin Black line along the upper lash line for sharp definition and use Brown along the lower lash line for a soft, worn-in look. The result: defined but not too heavy eyes, a combination often used by makeup artists for portrait photography and bridal makeup.