Ayuna Skincare Cosmetics

Eco-luxury skincare based on Green Technology and well-aging

There are brands that pack so many active ingredients into one product that the skin feels overwhelmed by the offering. And there are brands that do exactly the opposite: fewer ingredients, thoughtfully chosen, in the exact concentration the skin can truly process. Ayuna belongs to that second category. Driven by the belief that the best beauty routine is not created when there is nothing left to add, but when there is nothing left to remove, the brand develops formulas that activate the skin instead of overwhelming it.

For the conscious lover of luxury skincare, Ayuna offers a complete care program that combines cellular biotechnology with plant-based ingredients and a sensory application ritual. From daily day creams to weekly masks and targeted treatments: every product in the range aligns with the "less is beauty" philosophy without compromising on effectiveness or experience.

Why choose Ayuna?

Ayuna skincare stands out on several fronts. Scientifically, the brand is at the forefront of cellular biotechnology: patented plant stem cell cultures, exosomes, and phyto-peptides form the core of the most advanced formulas. Ingredient-wise, Ayuna cosmetics uses only clean and non-toxic components from sustainable botanical sources, processed through Green Technology with a 99.9% lower water footprint. In terms of approach, the brand brings the philosophy of epidermal fasting into the daily routine — less but smarter nourishment to restore the skin’s own regenerative power.

The story behind the brand

Ayuna Less is Beauty was founded by Isabel Ramos, PhD in Chemistry and expert in Green Technology and natural cosmetics, and Begoña Sanjuan, specialist in product development, spa and wellness therapies, and aesthetic treatments. Both worked together at the beginning of this millennium at a renowned cosmetics company — Isabel as Technical Director, Begoña as Director of Training. Their shared vision of product innovation proved complementary from the very start.

After years of scientific and professional experience, the two women decided to combine their knowledge into their own brand. From that alliance, Ayuna was born: an evolutionary, scientifically botanical approach to cosmetics that embraces the "less is more" philosophy and translates it into concrete formulas. This combination of chemical depth and therapeutic experience makes Ayuna Less is Beauty an exceptional indie beauty brand in the global cosmetics sector.

The formula philosophy

Four core principles run through all Ayuna products:

Less is Beauty: Multifunctional formulas that combine various roles to make the daily routine simpler and more effective. For example, the iconic Cream works simultaneously as a serum, eye contour, and day cream.

Cellular biotechnology: Patented plant stem cell cultures, exosomes, and phyto-peptides bring the full power of the plant to the skin. Ayuna was the first in the cosmetics sector to apply Cannabis Sativa stem cell cultures in a product formula.

Green Technology: All raw materials are harvested through biotechnological processes with a 99.9% lower water footprint than traditional agriculture. This makes it possible to use only clean and non-toxic ingredients without compromising effectiveness.

Sensory ceremony: Each product receives a carefully composed blend of essential oils — the signature Beautifulness — that appeals to both mood and skin.

Ayuna Less is Beauty is Made Safe® certified for multiple product lines, cruelty-free, and microbiome-friendly. Most products are vegan, except for formulas containing Mediterranean beeswax.

The product categories

The Ayuna range is not built around classic age lines, but around function and skin needs. Each category contains carefully formulated products that can be used independently or in combination.

Protection and sun care: Velo X 50ml as an 8-in-1 supraserum with SPF 50 and Velo C 8.6g as a compact powder balm for touch-ups on the go.

Artisanal soaps: Cold saponified formulas with vegetable oils in three variants — the regular Soap 80g with activated charcoal, the nourishing Soap Rich 80g for dry skin, and the purifying Soap Detox 80g. Store the bar on the go in the Soap Travel Bag.

Exfoliants and toners: The three-phase protein peel Essence 80ml (also available as Essence 15ml Travelsize) and the prebiotic refining concentrates The Facial Low 200ml and The Facial High 200ml.

Masks and treatments: The detox mask Balm 80ml, the pigment-correcting Balm K 80ml (also available in Balm K 15ml Travelsize) and the draining gel mask Plasma 80ml.

Serums, oils, and boosters: The revitalizing Cellular Oil 30ml, the clinically proven Eye Serum 15ml, the serum-cream Nectar 50ml (also Nectar 15ml Travelsize) and the intensive epidermal fasting cure Longeva Epidermal Fasting Ampoules 12x 2ml.

Iconic creams: The trilogy of Cream I 50ml (ultra-light and breathable), Cream II 50ml (rich and climate-adaptive), and Cream III 50ml with Royal Jasmine Ferment and Cannabis Sativa stem cells — also available as Cream III 15ml Travelsize.

Cures and microbiome: The probiotic ten-week cure Yan You Powder 10x 5g for structural restoration of the skin microbiome.

Body and hair care: The solid body mask Spirulite 5x 175g with loofah and the solid Shampoo Bar 70g with argan and corn macromolecules.

Perfume and aromachology: The conscious perfume Dojo 50ml Spray and the precise application of Dojo 10ml Roller.

Sets and introductions: The discovery sets Minimum and Minimum II combine the iconic Cream (I or II) with Essence and Balm in Petit Size.

Brand bestsellers

The bestsellers within the range are consistently recognized as top choices by skin therapists and customers seeking conscious luxury cosmetics.

• Ayuna Velo X 50ml — 8-in-1 super serum with SPF 50 and Photobiota Factor for protection against exposome, radiation, and pollution
• Ayuna Longeva Epidermal Fasting Ampoules 12x 2ml — intensive treatment that supports the cellular longevity of the skin
• Ayuna Soap Rich 80g — nourishing cold-processed soap with borage oil for dry and sensitive skin
• Ayuna Eye Serum 15ml — eye contour serum with caffeine, β-escin, and fucoidans clinically proven to reduce puffiness and dark circles
• Ayuna Dojo 50ml Spray — conscious perfume with palo santo, myrrh, and Haitian vetiver
• Ayuna Soap Detox 80g — purifying soap with a powerful dose of activated charcoal for dull skin
• Ayuna Yan You Powder 10x 5g — probiotic ten-week treatment for microbiome restoration
• Ayuna Cellular Oil 30ml — revitalizing facial oil with stem cells from a millennium-old olive tree
• Ayuna Plasma 80ml — draining mask with albumin and escin that works as lymphatic drainage in a jar
• Ayuna Balm K 80ml — mineral clay mask with broccoli sprouts and Tasmanian pepper against pigmentation spots
• Ayuna Soap 80g — artisanal cleansing soap with activated charcoal for all skin types

Ayuna retailers

Looking for Ayuna Netherlands, Ayuna Belgium, Ayuna Germany, Ayuna France, or Ayuna Luxembourg? Ayuna cosmetics are available throughout Europe — whether you live in one of the countries mentioned above or elsewhere in Europe. The products are available at various recognized beauty salons and institutes, where you receive personal advice about your skin type, routine, and which Ayuna products suit your skin’s needs. This way, you can be sure to choose care that fits your skin and lifestyle.

If you prefer the convenience of online shopping, Glam Skin Webshop is the right place for you. We are an official Ayuna online retailer and deliver quickly throughout Europe. This saves you time and effort: no more trips to the store, just order easily from home and have your favorite Ayuna skincare safely and quickly delivered to your door — always with the assurance of an authorized retailer.

Ayuna sale

At Glam Skin Webshop, we believe that healthy, radiant skin starts with high-quality products. Ayuna Less is Beauty is known for cellular biotechnology, Green Technology, and skin-friendly formulas that work daily on microbial, cellular, and sensory levels. That’s why it’s important to invest in quality products that truly benefit your skin — a sustainable choice that delivers far more results in the long run than quick fixes or temporary discounts. So you won’t find a standard Ayuna sale, Ayuna offer, or Ayuna discount with us. We believe it’s important to invest in your skin with products that really work.

Would you still like a suitable price or discount? Feel free to send us a WhatsApp message — we are happy to think along with you for a personal offer.

Frequently Asked Questions

Who is Ayuna suitable for?

Ayuna focuses on the conscious lover of luxury skincare who chooses clean formulas without compromising effectiveness. Because the formulas work at the cellular level and respect the skin microbiome, most Ayuna products are suitable for all skin types, including sensitive and reactive skin. For mature skin, the Cream trilogy offers targeted well-aging support; for younger skin, products like Velo X and Essence work as preventive care.

What is the scientific basis of Ayuna cosmetics?

Ayuna Less is Beauty was founded by Dr. Isabel Ramos, PhD in chemistry and expert in Green Technology, together with Begoña Sanjuan, a specialist in aesthetic treatments. Several formulas have been clinically tested by independent European Clinical Research Organizations. Products like Cream I and Cream II show measurable improvements after four weeks in elasticity (+21%), wrinkles (-14%), and redness (-27%). Nectar and Cream III contain advanced biotechnological ingredients such as Lithops stem cells and Cannabis Sativa cell cultures, which have been proven in clinical studies to improve the skin.

How long does it take to see results from Ayuna skincare?

Visible effects appear within a few days — the skin feels more hydrated, looks fresher, and the texture becomes visibly smoother. Structural improvements in elasticity, pigmentation, and wrinkles manifest after three to four weeks of consistent use. The probiotic treatment Yan You Powder follows a ten-week program for structural restoration of the skin microbiome.

Where do I start if I want to get to know Ayuna for the first time?

For a structured introduction, the discovery sets Minimum and Minimum II offer an excellent start: each contains the iconic Cream (I or II) in full size, complemented by Essence and Balm in Petit Size. If you prefer to try products one by one, you can start with bestsellers like Velo X, Cellular Oil, or Eye Serum, depending on your current skin needs. If in doubt, a consultation with a recognized Ayuna partner is a good step to tailor your routine.

Are Ayuna products vegan and cruelty-free?

Ayuna is completely cruelty-free and does not test on animals. Most of the products are also vegan; some formulas contain Mediterranean beeswax (such as Cream II). For those who want strictly vegan care, Cream I, Cream III, and most other Ayuna products are suitable. The packaging is made from sustainable materials wherever possible, in line with the brand's sustainability philosophy.