Ayuna Shampoo Bar 70g

Solid shampoo with argan, coconut oil, and detoxifying corn macromolecules

Conventional shampoos often use harsh sulfates and synthetic silicones that build up on the hair strand. In the short term, hair feels smooth, but after a few weeks dullness appears, the scalp becomes oily, and hair breaks quickly. Moreover, the environment pays the price: the estimated equivalent of one bar of soap is 3 bottles of shampoo of the same weight, and plastic bottles remain in circulation for centuries after just a few weeks of use. AURA

Ayuna Shampoo is a solid shampoo of 70 grams that breaks this paradox. The combination of corn powder with argan oil and coconut oil in a 94% natural formula detoxifies and soothes both hair and scalp. Corn macromolecules act like magnets on pollution, silicone buildup, and styling residues, while argan oil and coconut oil nourish hair from root to tip. One bar equals three bottles of classic shampoo and lasts 40 to 50 washes — a serious choice for those who choose minimalism and results. AURA

Benefits

• Detoxifies hair and removes silicone residues from previous conventional shampoos
• Nourishes hair from root to tip thanks to argan and coconut oil
• Cares for sensitive scalp without synthetic perfumes or preservatives
• Provides a silky, frizz-free finish with natural shine
• Equivalent to 3 bottles of shampoo, 60% less water use, and plastic-free

Active Ingredients

Sodium Cocoyl Isethionate and Cocamidopropyl Betaine (coconut derivatives): The cleansing core of the formula, both derived from coconut oil. These mild surfactants combine exceptional cleansing power with a dermatological profile that respects the scalp and hair fiber. They create a rich, creamy foam usually only associated with sulfate shampoos — but without the drying effect.

Corn macromolecules: The unique porous structure of these plant polymers binds impurities, fine dust, and styling residues. They support the natural detox process of the hair and are especially valuable for those who previously used many silicone products — the hair learns to breathe again.

Argan oil (Argania Spinosa Kernel Oil): Rich in vitamin E, oleic acid, and linoleic acid. Argan oil penetrates deeply into the hair shaft, prevents moisture loss, and gives hair natural shine and suppleness. Known for its effect on dry, colored, or chemically treated hair.

Coconut oil (Cocos Nucifera Oil): A classic hair care oil that can penetrate the hair fiber due to its unique molecular structure. Coconut oil reduces protein loss during washing and strengthens hair from within. It also soothes the scalp in case of sensitivity or dryness.

Beautifulness aromacological blend: A handmade synergy of essential oils that activates the senses during washing. The scent aromatherapeutically contributes to a feeling of well-being and transforms the washing moment into a daily ritual.

How to use

1. Thoroughly wet hair, from forehead to neck, paying extra attention to the ends
2. Wet the shampoo bar between your hands until the surface feels slightly soft
3. Move the bar in circular motions over the scalp: top, temples (around the ears), and neck
4. Emulsify the product by first massaging the scalp, then the mid-lengths, and finally the ends
5. Rinse thoroughly with lukewarm water and repeat the procedure for a deep cleanse on heavily soiled hair
6. Store the shampoo bar on a draining soap dish between uses for longer life

Suitable for

• All hair types — from fine to thick, curly or straight
• Colored and chemically treated hair that needs extra nourishment
• Sensitive scalp prone to itching or irritation
• Travelers who want plastic-free care and to save weight
• Conscious users looking for a sustainable alternative to classic shampoo
• Men, women, and children — a universal care for the whole household

Frequently Asked Questions

How long does one Ayuna Shampoo Bar last?

With average use, the 70-gram bar lasts 40 to 50 washes, depending on hair length and washing frequency. For those who wash two to three times a week, one bar covers about three to four months. Store the shampoo on a draining soap dish between uses to maintain its structure.

Is this shampoo suitable for colored or chemically treated hair?

Yes. The formula contains no sulfates or harsh cleansers that quickly strip color. In fact, thanks to argan and coconut oil, this shampoo nourishes colored hair better than many classic alternatives.

Does my hair need an adjustment period when switching from classic shampoo?

When switching from a silicone-rich shampoo, hair may feel different in the first 1 to 2 weeks — sometimes a bit rougher or heavier. This is a detox phase where silicone residues are removed from the hair shaft. From week 3, hair feels lighter, breathes better, and looks healthier.

Does Ayuna Shampoo need conditioner after washing?

Thanks to argan and coconut oil, a separate conditioner is often not necessary, especially for normal hair types. For very dry, colored, or curly hair, a light hair oil or leave-in on the ends can be a nice addition for extra softness.