Collection: PUR Serum

Multitasking serums with retinol, niacinamide, and vitamin C for an even, smooth skin

A good serum is the engine of every skincare routine. While cleansers and moisturizers prepare and protect the skin, the serum delivers targeted active ingredients that work at the cellular level — reducing fine lines, fading pigmentation spots, evening out skin tone, and strengthening the skin barrier. Choosing the right serum largely determines how your skin will look in six months.

The PUR Serum collection offers two complementary options that together cover almost every skin concern. For those seeking powerful anti-aging effects and the proven strength of retinol, Ceretin Boost is the choice. For those focusing on an even, radiant skin tone and milder active ingredients, Go with the Glow offers the right balance. Both are vegan, cruelty-free, dermatologically tested, and formulated without more than 1,300 potentially harmful ingredients.

Why choose the PUR Serum collection?

PUR has been developing formulas that are both effective and skin-friendly for over two decades — not an obvious combination with active ingredients. The Ceretin Complex is a prime example: encapsulated retinol that releases gradually, with significantly less chance of irritation than classic retinol serums. Niacinamide and ceramides support the skin barrier during the use of active ingredients, and superfood blends add antioxidant protection on multiple levels. The result: serums you can use daily without overloading your skin.

Find the right serum for your skin

For brightening, glow, and even skin tone:

• PUR Go with the Glow Niacinamide Drops 30ml — multitasking glow serum with niacinamide, stable vitamin C, hyaluronic acid, and a superfood blend of kale, spinach, and pomegranate, for daily morning and evening use

For anti-aging, plumping, and skin renewal:

• PUR Ceretin Boost Age Defying Retinol Serum 30ml — powerful retinol serum with encapsulated Ceretin Complex (4x stronger than the original formula), niacinamide, and ceramides, for evening use

How to build a complete serum routine with the PUR Serum collection

1. Thoroughly cleanse your face with your usual cleanser and apply toner or essence if desired
2. In the morning: apply two to three drops of Go with the Glow for brightening and protection against oxidative stress throughout the day
3. In the evening: wait until your skin is completely dry and apply two to three drops of Ceretin Boost for regenerative retinol action overnight
4. Follow with your eye cream and moisturizer while the skin is still slightly damp for optimal absorption
5. Always finish in the morning with broad-spectrum sun protection with at least SPF 30 — both serums increase skin sensitivity to UV light

Frequently Asked Questions

Which serum suits my skin best?

For skin with fine lines, wrinkles, loss of firmness, or visible sun damage, Ceretin Boost is the logical choice — retinol remains the most proven anti-aging ingredient. For skin mainly dealing with pigmentation spots, dull or uneven tone, enlarged pores, or post-acne discoloration, Go with the Glow is more effective and milder. When in doubt: start with Go with the Glow as a gentler introduction, and add Ceretin Boost later once your skin is accustomed to active serums.

Can I use both serums at the same time?

Yes, and they are actually complementary. Use Go with the Glow in the morning for antioxidant protection and brightening, and Ceretin Boost in the evening for retinol action and regeneration overnight. This morning-evening approach is one of the most used combinations in professional skincare routines because the ingredients enhance each other without competing.

When will I see results from a serum?

That depends on the concern you want to address. Initial improvements in hydration and smoothness are usually visible within two to four weeks. Reduction of pigmentation spots requires four to eight weeks of consistent use. Fine lines and wrinkles become visibly reduced after eight to twelve weeks. For deeper skin renewal and collagen stimulation, expect three to six months — with retinol, consistency is the key factor.

Are PUR serums suitable for sensitive skin?

Yes, if introduced properly. Both serums are dermatologically tested and contain skin barrier-strengthening ingredients like niacinamide and ceramide AP. For sensitive skin, we recommend starting with Go with the Glow, which is formulated more gently. You can then add Ceretin Boost after a few weeks, beginning with two to three times per week and gradually building up to daily use.

Can I use these serums during pregnancy?

No. Both serums contain retinol — Ceretin Boost in concentrated form, Go with the Glow in lower dosage — and retinol is generally not recommended during pregnancy and breastfeeding. For care during this phase, alternatives containing only niacinamide, hyaluronic acid, and peptides are safer. Always consult your gynecologist or skin therapist if in doubt.