Collection: PUR 4 in 1 Love Your Selfie

Foundation and concealer in one for every skin tone

The PUR 4-in-1 Love Your Selfie is a longwear foundation and concealer in one product. The formula combines medium to full coverage with skin-care ingredients like ceramides, retinol, and lactic acid, and comes with a unique double applicator: a pump for all-over use and a doe foot applicator for targeted concealing.

If you are looking for a foundation that not only provides coverage but also works on the skin, here is a product that remains active on the skin every hour. The six shades in this collection cover the spectrum from very fair to light brown with a neutral undertone, so skin types that do not clearly identify with warm or cool tones can finally find a true match.

Why choose PUR 4 in 1 Love Your Selfie?

Love Your Selfie combines four functions in one package: foundation, concealer, skin care, and protection. The patented Ceretin Complex with ceramide AP and mild retinol strengthens the skin barrier and gradually refines fine lines and pigmentation irregularities. Lactic acid smooths the skin without drying it out, while the Energy Complex with green tea, ginseng, and vitamin B provides antioxidants that protect the skin from pollution, UV exposure, and the blue light from laptops and phones.

The format is well thought out: one pump for the entire face, one doe foot applicator for pigment spots and dark circles. This way, the product replaces both a foundation and a concealer without having to match two different textures. The formula is free from parabens, phthalates, talc, and the most common allergens, and lasts up to about 12 hours on the skin without caking or oxidizing.

Find your ideal shade

The six shades in this collection all have a neutral undertone and are arranged from very light to light brown. If you are unsure between two shades, choose the slightly lighter one in winter and the slightly deeper one in summer.

Very light skin: Fair Ivory LN2 is an ivory shade for the fairest skin types that most foundations unintentionally darken.

Light skin: Light LN6 suits light skin that is not pink-porcelain but has a truly neutral lightness.

Light-medium skin: Linen MN3 is the in-between shade for skin that falls between light and medium and rarely finds an exact match.

Medium skin: Golden Medium MN5 fits medium skin that changes with the seasons and wants a neutral balance all year round.

Tanned skin: Sand TN3 was developed for Mediterranean, Southern European, and light Asian skin that does not want to look too warm or yellow.

Light brown skin: Nutmeg DN2 suits light brown skin with a neutral undertone that respects the balance between warm and cool.

How to use Love Your Selfie?

1. Thoroughly cleanse the skin and apply a hydrating moisturizer as a base
2. Shake the bottle lightly before use and dispense half to one pump into the palm of your hand
3. Distribute the foundation from the center of the face using a sponge, brush, or fingers
4. Use the doe foot applicator on pigment spots, dark circles, or blemishes for extra coverage
5. Always finish with sun protection in the morning as the last step

Frequently Asked Questions

How do I find the right shade without being able to test physically?

Look at the veins on the inside of your wrist. A mix of blue and green indicates a neutral undertone and means that the N shades in this collection are suitable. Then determine your skin depth based on the six options above, and always compare the shade name along the jawline to the neck — a correct foundation blends invisibly into your neck color.

What makes this foundation different from a regular foundation with concealer?

The formula contains skin-care ingredients that normally only appear in serums or creams: ceramide AP, stabilized retinol, lactic acid, and antioxidants like green tea and ginseng. This means the product actively works on the skin while wearing it, whereas regular foundations usually only provide a layer of coverage without further function.

Is Love Your Selfie suitable for sensitive skin?

Yes, the formula is free from the most common allergens, parabens, phthalates, and talc. Panthenol and shea butter extract provide a soothing effect. If you have a specific skin condition such as rosacea or eczema, always do a test on the jawline before applying the product to the entire face.

Does this foundation really contain retinol — can I wear it during the day?

Yes, the retinol in the Ceretin Complex is in a low, stabilized concentration suitable for daily use. Always use an SPF in the morning as the last step, as with any product containing retinol or acids.

How long does one bottle last with daily use?

With daily application of half to one pump, a 30 ml bottle lasts on average two to three months. Always close the bottle well after each use to keep the formula and retinol stable.