PUR 4 in 1 Love Your Selfie Fair Ivory LN2 30ml
Description
Description
Longwear foundation and concealer for very light skin
Most foundations unintentionally darken very light skin. The shade range of average brands only starts at what is already called "light," while truly fair and ivory skin is actually a step lighter. The result is that the skin gets an unnatural, warm, or beige haze that contrasts with the neck, ears, and the natural transparency of the face.
PÜR developed Fair Ivory LN2 specifically for this segment: very light skin types who want a true match instead of a compromise. The 4-in-1 Love Your Selfie combines medium to full coverage in this shade with skin-caring ingredients like ceramides, retinol, and lactic acid. Imperfections, fine veins, and slight redness disappear immediately, while the delicate appearance of fair skin remains intact.
Color: Fair Ivory LN2 is a very light ivory shade with a neutral undertone, developed for the fairest skin types who do not want to be made warmer or darker by foundation.
Benefits
- Very light ivory shade that respects the natural fairness of the skin
- Medium to full coverage with a delicate, skin-like finish
- Double applicator: pump for the whole face, doe foot for targeted concealer
- Strengthens the skin barrier with ceramides, retinol, and lactic acid
- Protection against blue light and daily environmental stress
Active ingredients
Ceretin Complex (ceramides and retinol): A patented combination of ceramide AP and low, stabilized retinol. For fair skin, barrier repair is very important because this skin type is naturally thinner and more easily disturbed. Ceramide AP restores the natural lipid layer between skin cells, while retinol ensures slow, steady cell renewal without overloading the skin.
Lactic Acid: An AHA with a dual mechanism: it loosens dead skin cells and binds moisture to the skin. For fair skin that quickly looks dry or flaky, this twofold effect is ideal — the complexion becomes more even without the skin feeling drier.
Lingonberry Extract: An antioxidant from Scandinavia that specifically provides protection against blue light. Fair skin is more sensitive to pigmentation than deeper skin tones, so protection against high energy visible light from laptops and phones is a serious prevention against premature freckles and pigmentation spots.
Energy Complex (green tea, ginseng, and vitamin B): Antioxidants that neutralize free radicals and thus protect the skin from pollution and sun damage. Green tea also has an anti-inflammatory effect that calms redness — a common issue with fair skin where blood vessels lie closer to the surface.
Shea Butter Extract and Panthenol: Nourish and soothe the skin while wearing. Shea butter extract works mildly softening and prevents the foundation from feeling dry, which becomes more visible on fair skin around the nose and mouth.
How to use it
- Cleanse the skin gently and apply a hydrating moisturizer as a base
- Shake the bottle lightly before use and dispense a small half pump — fair skin needs little product
- Apply the foundation in thin, buildable layers with a sponge, brush, or fingers
- Use the doe foot applicator to target dark circles, small veins, or pimples
- Always finish in the morning with sun protection as the last step
Suitable for
- The fairest and lightest skin types with a neutral undertone
- Skin with fine veins or visible redness on cheeks and nose
- Dry to normal skin
- Skin that seeks both medium coverage and care in one product
- Daily use and sensitive moments in the skin cycle
Frequently Asked Questions
How do I know if Fair Ivory LN2 is my right shade?
Fair Ivory LN2 matches very fair skin whose veins at the wrist show a mix of blue and green — not distinctly purple and not distinctly green. Always compare the shade along the jawline to the neck: if the foundation blends invisibly into your neck color, the match is correct.
Is this foundation suitable for fair skin that dries out quickly?
Yes, thanks to the combination of shea butter extract, panthenol, and lactic acid, the skin feels hydrated while wearing it. For extra comfort, you can mix the product with a drop of facial oil or use a hydrating primer as a base.
Does this shade also work in summer when my skin gets lightly tanned by the sun?
With a slight summer lightening, you can use a bit more product to create longer coverage, or switch to a neighboring shade. Protect the skin year-round with an SPF to keep the original color fair.
