Collection: PUR On Point Tint Eyeshadow

Cream eyeshadow with peptides for a smooth, light-reflecting look

The PUR On Point Tint Eyeshadow is a 2-in-1 cream eyeshadow and primer with a waterless cream-to-powder formula. Four shimmery, crease-resistant shades — from soft ballet pink to metallic copper — apply in one swipe, blend effortlessly, and stay put from morning to night without creasing in the eyelid fold.

What sets this eyeshadow apart is the skincare-infused formula with peptides, ceramides, vitamin E, and lactic acid. The skin under the makeup is actively cared for and visually refined, while the smoothing pigments create a soft-focus effect that blurs fine lines on the eyelid. The result: a well-groomed eye look, even for mature, crepey, or oily eyelid skin.

Why choose the PUR On Point Tint Eyeshadow?

Classic powder eyeshadows require a separate primer and tend to settle quickly into fine lines on dry or mature eyelids. The PUR On Point Tint does the opposite: the waterless cream-to-powder formula immediately adheres to the eyelid, sets without fallout, and stays in place thanks to its built-in primer effect. Peptides stimulate collagen production on the delicate eyelid skin, ceramides restore the skin barrier, vitamin E protects against oxidative stress, and lactic acid refines skin texture. The formula is vegan, cruelty-free, and made without over 1,300 potentially harmful ingredients, making it suitable for sensitive eyes and contact lens wearers.

Find your perfect shade

Choosing the right eyeshadow shade depends on two things: your eye color and the occasion for which you wear it. Color theory helps here: complementary shades (colors opposite each other on the color wheel) enhance each other's intensity. Copper for blue eyes, mauve for green and hazel eyes, taupe as a universal base for everyone.

For a natural everyday look:

• Cashmere — soft ballet pink with subtle shimmer, romantic and brightening for the inner corner or an allover wash
• Suede — warm golden taupe, universally flattering and the classic choice for a polished business or daytime makeup

For a refined statement look:

• Satin — cool mauve with fine shimmer, polished and smoky for green, blue, and hazel eyes
• Silk — metallic copper with intense shine, a light-catching statement shade that brightens blue eyes to the fullest according to color theory

How to use the PUR On Point Tint Eyeshadow

1. Cleanse the eyelid skin and apply your eye contour cream or serum as a base
2. Allow the skincare to fully absorb before continuing with makeup
3. Shake the tube well and apply PUR On Point Tint to the eyelid with the applicator, on the area where you want color or definition
4. Blend within seconds with your fingertip for a diffuse daily effect, or with a synthetic eyeshadow brush for more precision
5. Build up a second layer if desired or combine multiple shades for a dimensional eye makeup

Frequently Asked Questions

What makes this cream eyeshadow different from a regular powder eyeshadow?

The PUR On Point Tint is a 2-in-1 product: it works as eyeshadow and primer. A classic powder eyeshadow requires a separate primer for longevity and tends to crease in the eyelid fold, especially on oily or mature eyelids. The waterless cream-to-powder formula of On Point Tint sets immediately, doesn’t move, and is supported by skincare ingredients like peptides and ceramides.

Which shade is universally flattering if I’m unsure?

Suede is the most universal choice. The warm golden taupe suits every skin tone and eye color, working both as an allover lid color for a daily look and in the crease for extra definition. It’s exactly the shade professional makeup artists reach for to create a polished, well-groomed look.

Does this eyeshadow crease on mature or oily eyelids?

No, that’s exactly what the waterless formula is designed for. Without water in the formula, the cream-to-powder texture quickly dries to a powder finish that doesn’t move. The combination of peptides and ceramides keeps the skin underneath supple, preventing dry lines where eyeshadow could settle.

Can I combine multiple shades for one eye makeup look?

Yes, that’s one of the collection’s strengths. A popular combination: Cashmere as a base over the entire eyelid, Suede in the crease for definition, and Silk in the center of the eyelid as a light-reflecting highlight. For a smoky evening look, combine Satin in the crease with Silk in the middle of the eyelid for a polished metallic effect.