PUR On Point Tint Creamy Eyeshadow Cashmere 3ml
Description
Description
Cream eyeshadow with peptides in a soft ballet pink
The eyelid is one of the most deceptive areas of the face: thinner than the rest of the skin, more prone to dryness, and quicker to develop fine folds—especially when regular powder eyeshadow settles into the skin texture. Those who want to wear eyeshadow without the skin underneath suffering choose a hybrid formula that combines makeup and skincare.
The PUR On Point Tint Creamy Eyeshadow is exactly that: a cream-to-powder eyeshadow and primer in one, enriched with peptides, ceramides, and vitamin E. The waterless formula grips immediately on the eyelid, does not crease, and stays in place all day, while the smoothing pigments create a soft-focus effect that visually blurs fine lines.
Color: Cashmere is a soft ballet pink with subtle shimmer, a romantic, brightening shade that instantly makes the eyes look fresher and softer.
Advantages
- 2-in-1 formula that works as eyeshadow and primer for lasting coverage
- Peptides smooth the appearance of fine lines on the eyelid
- Crease-resistant: does not fold into the eye crease, even on oily or mature skin
- Ceramides support the skin barrier of the sensitive eyelid skin
- Vegan, cruelty-free, and free from more than 1,300 potentially harmful ingredients
Active ingredients
Palmitoyl Hexapeptide-12 (peptide): This signal peptide stimulates skin cells to produce collagen and elastin, two structural proteins that decrease over time on the eyelid. As a result, the skin appears firmer and smoother, making eyeshadow look better and fine lines less noticeable.
Ceramide NG: Ceramides are the natural fats that keep the skin barrier intact. The eyelid has a particularly thin barrier and dries out quickly. By adding ceramide NG, the skin remains supple and prevents eyeshadow from settling into any crepey lines.
Tocopheryl Acetate (vitamin E): An antioxidant that nourishes the eyelid skin and protects it from free radicals caused by pollution and blue light. Vitamin E keeps the skin supple and supports the repair of the delicate eyelid skin during daily makeup use.
Lactic Acid: A mild AHA that refines the surface texture of the eyelid. This makes the pigment layer lay more evenly and visually smooths the eyelid, even when you are not wearing makeup.
How to use it
- Cleanse the eyelid skin and apply your eye contour cream as a base
- Allow the treatment to fully absorb before starting with makeup
- Shake the tube well and apply a thin layer of Cashmere directly to the eyelid with the applicator
- Blend with your fingertip for a diffused daily effect, or with a synthetic eyeshadow brush for more precision and build-up
- Optionally build up a second layer or use Cashmere as a base under a powder eyeshadow for extra grip and longevity
Suitable for
- All skin types, including sensitive and mature skin
- Crepey eyelids that quickly show fine lines
- Oily eyelids where classic eyeshadow creases
- For those who want to combine eyeshadow and primer in one step
- Contact lens wearers and sensitive eyes: clean and hypoallergenic formulation
Frequently Asked Questions
For which occasions is Cashmere best suited?
Cashmere is a versatile, soft ballet pink with subtle shimmer. It suits a daily natural look, a romantic bridal or wedding makeup, and adds a touch of freshness to a professional daytime makeup. Used in the inner corner, it immediately brightens the eyes.
Does this cream eyeshadow crease on mature eyelids?
No, that is exactly what the waterless formula was developed for. Because it contains no water, the eyeshadow quickly dries to a powder finish that no longer moves. The combination of peptides and ceramides keeps the skin underneath supple, reducing crepey texture where the eyeshadow could settle.
Can I combine Cashmere with other eyeshadow colors?
Yes, that is one of the formula's strengths. Cashmere works as an allover wash for a minimalist look, but also as a brightening base under a darker powder eyeshadow, or as a highlighter on the center of the eyelid and the inner corner over another color.
