Collection: Jane Iredale Longest Lash Mascara

Volume mascara for longer and fuller lashes

Many mascaras force you to choose: either length or volume. Those who want both — lashes that look visibly longer and fuller without sticking or clumping — often end up disappointed. A good volume mascara builds gradually, so you decide how natural or dramatic the result becomes.

Jane Iredale’s Longest Lash Thickening and Lengthening Mascara was developed for exactly that desire. The rich formula contains thousands of triple-length cellulose fibers that cling to each lash, making lashes look longer and thicker. Seaweed lipids and algae extract care for lashes at the same time and help prevent breakage and splitting. With the extra-large, hollow fiber brush, you apply color evenly and clump-free.

Why choose a volume mascara?

A volume mascara gives you control over your lash look: from a natural daytime makeup to a full, dramatic result, simply by layering. The cellulose fibers in Longest Lash lengthen and thicken lashes from the first coat, while the nourishing seaweed extracts and panthenol keep lashes hydrated and flexible. The formula is dermatologically tested, squeezable packaged to stay fresh longer, and the oversized brush separates and defines each lash individually.

Find your ideal color

The Longest Lash Mascara comes in two shades, each with its own character.

Choose Longest Lash Mascara in Black Ice for a rich, intensely deep black and a glamorous, dramatic lash look. This shade thickens lashes to the max and opens up the eyes — ideal for those who love bold, full lashes, day and night.

Choose Longest Lash Mascara in Espresso for a warmer, softer definition. The espresso brown shade flatters lighter eye colors, lighter hair, and mature skin, giving a natural, flattering look without harsh lines — perfect for subtle everyday makeup.

How do you use a volume mascara?

1. Optionally apply a layer of PureLash Lash Extender & Conditioner first for extra length and thickness
2. Start at the base of the lashes and gently wiggle the brush back and forth for maximum color at the root
3. Brush in one stroke to the tips to lengthen and separate
4. Build volume with a second layer while the first is still wet
5. Twist the brush inside the tube to pick up more product — do not pump, as that dries out the formula

Frequently Asked Questions

Should I choose Black Ice or Espresso?

Black Ice gives a rich deep black and is the choice for a full, glamorous, and dramatic look. Espresso offers a warmer, natural definition and looks softer — a great choice for lighter eye colors, lighter hair, mature skin, or subtle everyday makeup.

Can I expect both length and volume?

Yes. The triple-length cellulose fibers lengthen the lashes while building thickness. By applying multiple layers while the previous one is still wet, you control how full and long the result becomes.

How do I combine this mascara with a primer?

First apply a layer of PureLash Lash Extender & Conditioner, let it dry until slightly tacky, then apply the mascara. The primer makes lashes appear thicker and means you need less mascara.

Is this mascara vegan?

No. The Longest Lash Mascara contains beeswax (Cera Alba) and is therefore not vegan. The formula is dermatologically tested and Jane Iredale is certified cruelty-free.