Jane Iredale Longest Lash Thickening and Lengthening Mascara Black Ice 12g

Volume mascara in deep black for length and thickness

Anyone who loves a full, dramatic lash look knows that one coat of mascara is often not enough. The desire is for volume you can build, a deep black color that opens the eyes, and length that extends lashes without clumping or sticking. Many mascaras force you to choose between length or volume — rarely do you get both.

The Longest Lash Mascara in Black Ice gives you that combination. The rich formula contains thousands of triple-length cellulose fibers that attach around each lash, making lashes visibly longer and thicker. Thanks to the buildable texture and the extra-large, hollow fiber brush, you can apply layer by layer for a glamorous, deep black result — separated, defined, and full.

Color: A rich, intense deep black that maximally thickens lashes and gives the eyes a glamorous, dramatic look.

Benefits

• Deep black color that simultaneously lengthens and visibly thickens lashes
• Buildable volume: control from natural to dramatic with multiple layers
• Triple-length cellulose fibers for extra length and thickness around each lash
• Extra-large hollow fiber brush separates and defines without clumping
• Seaweed lipids and algae extract nourish the lashes and help prevent breakage
• Squeezable tube keeps the product fresh and usable longer

Active ingredients

Cellulose fibers: These plant-based triple-length fibers attach to the lash shaft and build visible length and thickness immediately. They form the core of the lengthening effect and give the lashes a fuller, longer appearance from the first coat.

Algae extract and hydrolyzed algae extract: These seaweed extracts provide minerals and lipids that condition and protect the lashes. They help keep the lashes flexible and prevent splitting and breaking with daily use.

Panthenol (provitamin B5): Panthenol is known for its conditioning effect on hair. It helps retain moisture in the eyelash hairs, making them look healthier and smoother under the black color.

Beeswax (Cera Alba) & carnauba wax: These two waxes give the formula a creamy, spreadable texture and ensure the deep black color stays even and uniform on the lashes without smudging.

How to use

1. Optionally apply a layer of PureLash Lash Extender & Conditioner first for extra length and thickness
2. Start at the base of the lashes and gently wiggle the brush for maximum color at the root
3. Then brush through to the tips in one stroke to lengthen and separate
4. Build volume with a second coat while the first is still wet
5. Twist the brush inside the tube to pick up more product — do not pump, as that dries out the formula

Suitable for

• For those seeking a full, glamorous, and deep black lash look
• Thin or short lashes that need both length and volume
• For lovers of a buildable result, from day to night
• To be used on eyebrows to temporarily shape them
• Note: this product is not vegan

Frequently asked questions

How do I build dramatic volume with Black Ice?

Start at the base of the lashes and gently wiggle the brush back and forth there, as that’s where you want the most color. Brush through to the tips and apply a second coat while the first is still wet — this helps the cellulose fibers adhere best and builds the deep black volume evenly.

Can I combine this mascara with a primer?

Yes. A layer of PureLash Lash Extender & Conditioner before the mascara makes lashes appear thicker and means you need less mascara. Let the primer dry until just tacky, then apply Black Ice.

What is the difference with a tubing mascara?

This mascara works with cellulose fibers and buildable pigment for full, dramatic volume, while a tubing mascara forms small tubes around the lash for definition and easy removal with water. Black Ice is the choice for those seeking maximum volume and depth.