Jane Iredale Beyond Lash Volumizing Mascara Black Ink 8g
Description
Description
Vegan volume mascara in intense deep black
Those who expect a lot of volume from a mascara often accept a formula full of synthetic substances — think of carbon black for color, or heavy emollients that dry out the lashes. The result may be full, but the lashes pay the price and eventually feel dry and brittle.
The Beyond Lash Volumizing Mascara in Black Ink shows that it can be done differently. This mascara is 98% natural origin and builds weightless volume with bamboo stem powder instead of nylon fibers, while nourishing oils care for the lashes at the same time. The deep, ink-black pigment delivers an intense color, and the hourglass-shaped brush separates, lengthens, and thickens each lash individually — for a full, glossy result without clumps.
Benefits
- Weightless, buildable volume for full, lifted lashes without clumping
- Intense ink-black pigment for a deep, glossy color without carbon black
- Hourglass-shaped brush separates, lengthens, and thickens from inner to outer corner
- Flexible formula that nourishes and protects lashes for healthier lashes
- Stays in place without smudging or transferring under the eye
- 98% natural origin, vegan and gluten-free, ophthalmologist tested
Active ingredients
Bamboo stem powder: A natural alternative to synthetic nylon fibers. Bamboo stem powder adheres to the lashes and helps visibly build length and volume without the weight of artificial fibers.
Basil root extract: A powerful antioxidant that makes lashes feel fuller and look healthier. It protects the lashes from external influences throughout the day.
Avocado and jojoba oil: Rich in oleic acid, these oils act as humectants that retain moisture. They help strengthen the lashes and make them more resistant to breakage.
Sunflower and olive oil: These natural oils condition and protect the lashes and replace heavier emollients like petroleum, which can dry out and weigh down the lashes.
Coconut and baobab seed oils: These oils hydrate the lashes and give them visible shine while protecting against environmental stress — a natural alternative to synthetic vitamin A acetate.
Rice bran wax: A plant-based wax that serves as a vegan alternative to beeswax and provides a firm yet flexible coating around each lash.
How to use
- Twist the brush inside the tube to coat it evenly with product — do not pump, as this introduces air and bacteria into the tube
- Start at the base of the lashes and roll the hourglass-shaped brush while moving from root to tip
- Wiggle the brush slightly back and forth for maximum coverage and volume
- Build volume with an extra coat for a fuller, more dramatic result
- For lower or corner lashes, hold the brush upright and gently press it against each lash
Suitable for
- Those seeking full, intense black volume in a clean, natural formula
- Sensitive eyes — the formula is ophthalmologist-tested
- Contact lens wearers
- Thin or sparse lashes that benefit from weightless build-up
- Vegan makeup users who prefer cruelty-free products
Frequently asked questions
What makes this mascara a clean formula?
Beyond Lash is 98% naturally derived and uses bamboo stem powder instead of nylon fibers and rice bran wax as a vegan alternative to beeswax. The color comes from an iron oxide pigment instead of carbon black, and the formula contains no parabens, phthalates, or Teflon.
How do I build fuller volume with Black Ink?
Start at the base and roll the hourglass-shaped brush from root to tip. Apply a second coat while the first is still wet to build the ink-black volume evenly, without clumping the lashes.
Is this mascara suitable for sensitive eyes and contact lens wearers?
Yes. The formula is ophthalmologist-tested and suitable for sensitive eyes and people who wear contact lenses.
