Jane Iredale PureBrow Brow Powder Auburn 1,2g

Reddish-brown eyebrow powder for red and strawberry blonde hair

Red hair with sparse eyebrows presents a specific challenge. The hairs are often naturally finer and sparser than other hair colors, making a precision pencil difficult: there is simply less natural hair to latch onto. A powder offers the most natural solution in this situation because it fills the area diffusely rather than drawing individual hairs. But the shade must be right—a brown powder over red hair creates a dull contrast that reflects on both the eyebrow and hair color.

The Jane Iredale PureBrow Brow Powder in Auburn is the only powder shade in the range with a pronounced warm red undertone. The copper-brown pigmentation weaves with natural red, dyed auburn, copper blonde, and warm strawberry blonde. For red-haired women who no longer want to be stuck with a precision pencil that doesn’t always provide the desired filling effect, this powder opens a second route.

Color: A warm copper-brown shade with a reddish undertone, ideal for red, auburn, and strawberry blonde hair.

Benefits

• The only powder shade in the range with a pronounced red undertone
• Soft powder formula suitable for sparse red eyebrows without a drawn-on effect
• Copper color remains true thanks to mineral iron oxide pigments
• Vegan, wheat-free, and cruelty-free formula
• Enriched with Panthenol and Glycerin for healthier eyebrow hairs over time

Active ingredients

Boron Nitride: Provides the silky-soft texture and controlled release of the powder. With warm red tones, dose control is especially important because too much red pigmentation can quickly appear orange. Boron Nitride ensures the color distributes evenly with subtle build-up.

Panthenol (Provitamin B5): Conditions the often fine red eyebrow hairs that are naturally more prone to breakage than other hair types. For red-haired women who want to combine the daily application of powder with hair care, Panthenol offers a long-term benefit.

Glycerin: Binds moisture in the eyebrow hairs and keeps them supple. For fine red hair that dries out faster than dark hair, glycerin acts as a moisture reservoir that keeps the hairs healthy and flexible during daily use.

How to use it

1. First comb the eyebrows upward and outward with the accompanying spoolie for an overview
2. Using the Eye/Brow Brush (sold separately), pick up a small amount of powder by lightly tapping the brush into the pan
3. Tap off excess powder against the edge to prevent fallout
4. Fill in the eyebrow by tapping short strokes to cover sparse spots along the natural contour
5. Finally, brush through the eyebrows with the spoolie to blend the powder and set the shape

Suitable for

• Natural red hair in all intensities
• Dyed auburn or copper blonde hair that requires a matching eyebrow product
• Strawberry blonde hair with a visible red glow
• Sparse red eyebrows seeking soft filling without a graphic effect
• Vegan and wheat-free makeup routines

Frequently Asked Questions

Does the red undertone stay throughout the day?

Yes, the mineral iron oxide pigments in this formula are stably chosen and do not dull to brown throughout the day. Red pigments sometimes have a reputation for fading quickly, but in this mineral composition — similar to the Auburn Precision Pencil and Brow Gel — they remain true to the original copper color.

I have strawberry blonde hair — should I choose Auburn or Ash Blonde?

For strawberry blonde with a clearly visible red glow, Auburn provides the most accurate match. For strawberry blonde leaning more towards cool blonde without a distinct red hue, Ash Blonde often works more naturally. In powder form, this choice is especially important because the color diffuses over a broader area than with a pencil.

Does Auburn powder also work on henna-dyed hair?

Yes, henna-tinted hair has the same warm red undertone that this shade is matched to. In powder form, Auburn offers the soft diffuse finish that suits the often natural and earthy look associated with henna.