Jane Iredale PureMatch Liquid Concealer 16W Deeper 5ml
Description
Description
A good concealer must do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula must also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a deeper shade with a rich chocolate brown undertone that looks natural and warm on the deepest skin tones without a grayish or dull finish.
Jane Iredale PureMatch 16W is the deepest shade in the range, specially developed for deeper skin with a rich chocolate brown undertone — a complexion with the deepest warm dimension of the color spectrum. Regular concealer lines often simply do not offer a shade deep enough for these skin tones, forcing users to choose a lighter alternative that looks ashy or pigmentless. 16W solves this with a fully pigmented formula that matches the rich brown dimension of this skin. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.
Color: A deeper shade with a rich chocolate brown undertone suitable for the deepest skin tones with a warm brown dimension.
Benefits
- Medium, buildable coverage with a soft matte finish
- Precision doe-foot applicator for targeted and broad use
- Long-wear formula that does not oxidize or crease
- Versatile: conceal, brighten, and contour with one product
- Vegan, gluten-free, and non-comedogenic
- Nourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E
- Protects against moisture loss with oil and wax blend
Active ingredients
Indian Dammar (Shorea Robusta Resin): A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.
Prickly Pear (Opuntia Ficus-Indica) Extract: A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin against oxidative stress while keeping the concealer in place.
Vitamin E (Tocopherol): A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.
Oil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes): A blend of plant oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with long-term use.
Mica & mineral pigments: Provide a natural finish and coverage without a cakey or mask-like effect.
How to use
- Cleanse and care for the skin with your daily routine and apply your serum and moisturizer
- Optionally apply your foundation first as a base
- Dispense a small amount of Jane Iredale PureMatch 16W onto the doe-foot applicator
- For targeted spots like pigmentation or pimples: dab with the tip of the applicator
- For larger areas like under the eyes or around the nose: lay the applicator flat and gently blend out
- Blend quickly and fully with a Concealer Brush, sponge, or finger before it dries (the long-wear formula sets quickly)
- Optionally set with a light layer of translucent powder for even longer wear time
Suitable for
- The deepest skin tones with a rich chocolate brown undertone
- Use under and after foundation
- Camouflaging pimples, pigmentation spots, and dark circles
- Brightening under the eyes (choose 16W or one shade lighter if desired)
- Contouring on slightly darker skin (choose 16W for contouring on 15W)
- Vegan and gluten-free use
- Acne-prone skin (non-comedogenic)
Frequently Asked Questions
What does the W in 16W mean?
The W stands for warm undertone, as opposed to N for neutral. Specifically, 16W is a rich warm chocolate brown shade, the deepest in the PureMatch range. This undertone works on the deepest skin tones, which regular concealer lines rarely match well.
How do I choose between Jane Iredale PureMatch 16W and 15W?
16W is the deepest shade in the range and has a rich chocolate brown undertone. 15W is slightly lighter and has a warm brown earthy tone instead of chocolate brown. Choose 16W if your skin clearly approaches the deepest end of the spectrum and 15W looks too light or grayish on your skin.
Can I use Jane Iredale PureMatch 16W under the eyes as well?
Yes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue or gray undertone, a color-correcting concealer (such as Circle Delete 4 or Enlighten Plus No. 4) can be applied first, followed by PureMatch 16W for a matching finish.
Does PureMatch contain SPF?
No, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.
Is the concealer vegan?
Yes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.
