PUR Tone Up Niacinamide Firming Eye Serum 12,5ml
Description
Description
Firming eye serum with niacinamide, hyaluronic acid, and botanical extracts
As the skin around the eyes matures, the challenge shifts from "color and puffiness" to "texture and firmness." While in your twenties you mainly focus on brightening and hydration, from the late thirties onward the skin requires firming ingredients that support the collagen structure and visibly tighten the skin. At the same time, this is exactly the area where many active serums are too harsh — the delicate skin does not tolerate strong acids or high-concentration retinol without consequences.
The PUR Tone Up Niacinamide Firming Eye Serum is formulated for this exact intermediate stage. Niacinamide works on tone and firmness, hyaluronic acid plumps the skin from within, and an extensive botanical cocktail — from Brazilian ginseng and white lily to turmeric, neem, and pearl powder — soothes, brightens, and strengthens the skin barrier. The result is a serum that can be used daily, even on the most sensitive eye contour, building its effect over weeks.
Benefits
- Visibly firms and lifts the skin around the eye
- Plumps fine lines with hyaluronic acid and allantoin
- Niacinamide improves skin tone and strengthens the skin barrier
- Botanical cocktail soothes, brightens, and revitalizes
- Light, fast-absorbing texture that feels comfortable under eye cream or makeup
Active Ingredients
Niacinamide (vitamin B3): One of the most broadly effective skincare ingredients. Niacinamide strengthens the skin barrier, improves skin tone uniformity, and stimulates ceramide production — making the skin around the eyes fuller and firmer. In the long term, it also helps reduce pigmentation irregularities and the visibility of enlarged pores in the temple area.
Sodium Hyaluronate (hyaluronic acid): A low-molecular-weight form of hyaluronic acid that penetrates deeply into the skin layers and holds up to a thousand times its weight in moisture. On the thin eyelid skin, where dehydration immediately shows as fine lines, hyaluronic acid provides an instant plumping effect and contributes to a smoother, more supple texture.
Botanical firming complex (white lily, Brazilian ginseng, muira puama): Three plants with tightening and revitalizing properties. Lilium Candidum (white lily) is traditionally used for its firming effect on the skin, Pfaffia Paniculata (Brazilian ginseng) promotes microcirculation and gives the skin a more rested appearance, Ptychopetalum Olacoides (muira puama) is rich in antioxidants and supports skin vitality.
Hydrolyzed Oat Protein & ATP (Adenosine Triphosphate): Two energizing ingredients for skin cells. Hydrolyzed oat protein works immediately to soothe and has a light firming, film-forming effect on the skin surface. ATP is the energy carrier of every cell; by supplying it locally, skin cells receive an energy boost that supports their normal repair function.
Pearl Powder & allantoin: Pearl powder naturally contains amino acids and trace minerals that soften the skin and provide a fine, light-reflecting effect to the eye contour. Allantoin soothes, heals, and hydrates — especially relevant after a night of poor sleep or a day with extensive screen time.
Antioxidant cocktail (turmeric, neem, basil, chlorella): A broad spectrum of antioxidant-rich plants that protect the skin against free radicals and oxidative stress. Turmeric and neem have anti-inflammatory properties that calm redness, while basil and chlorella support overall skin repair and revitalization.
How to use
- Cleanse your face and apply your facial serum to the entire face if desired
- Shake the bottle before use and apply half a drop of Tone Up to your ring finger
- Tap small dots under the eye along the bony edge, on the outer corner, and on the upper eyelid
- Blend with gentle tapping motions, without rubbing, until the serum is fully absorbed
- Follow with your usual eye cream and finish in the morning with sun protection for optimal effect
Suitable for
- Mature eyelid skin with loss of firmness and light fine lines
- Tired or stressed skin needing plumping and hydration
- Sensitive eye contour that cannot tolerate retinol or vitamin C
- Daily morning and evening use
- Supplement to an existing routine with other eye care products
Frequently Asked Questions
What is the difference between Tone Up and Rescue C?
Both products are for the eye contour but address different skin concerns. Rescue C is an eye cream focused on brightening and immediate refreshment — with vitamin C for dark circles, caffeine for puffiness, and peptides for expression lines. Tone Up is a serum focused on firmness, plumping, and skin tone — with niacinamide and a broad botanical complex. They are also complementary: use Tone Up as the serum step (lighter texture, first) and Rescue C as the cream step (richer, afterwards).
Can I combine Tone Up with retinol?
Yes. The niacinamide and botanical ingredients in Tone Up are compatible with retinol — niacinamide even helps strengthen the skin barrier against possible irritation from retinol. Practically: use retinol in the evening, Tone Up in the morning and evening (order: serum first, retinol product after). As always, build up gradually with sensitive skin.
How quickly will I see results?
The plumping effect of hyaluronic acid is noticeable within one to two days — fine lines appear fuller and smoother. The improved skin tone from niacinamide and antioxidants becomes visible after four to six weeks of consistent use. The firming effect of the botanical cocktail requires the most patience: visibly smoother, firmer-looking skin after eight to twelve weeks.
Can I use this serum during pregnancy?
The formula contains no retinol, vitamin A derivatives, or high concentrations of acids — ingredients usually discouraged during pregnancy. Niacinamide and hyaluronic acid are generally accepted in pregnancy-safe routines. For specific situations, consulting your gynecologist or skin therapist is always advisable.
