PUR Big Look Lengthening Mascara Black 5ml

Lengthening mascara with argan oil and vitamin E

Lashes become thinner, drier, and more brittle over the years — often due to daily use of mascara without nourishing ingredients, or removal with harsh cleansers. The result is a shorter gaze and lashes that fall out faster. For those who want more length without compromising lash health, this formula offers a thoughtful solution.

The PUR Big Look Lengthening Mascara combines lengthening Nylon-12 fibers with nourishing argan oil and vitamin E. The fibers attach to the natural lash and provide visibly more length, while the oil and vitamin E nourish the lash during wear. The clump-resistant brush separates each lash individually — even in the hard-to-reach inner corner — for a wispy, full effect without clumps.

Benefits

• Visibly lengthens lashes thanks to Nylon-12 fibers that attach to each hair
• Nourishes and cares for the lashes with argan oil during every wear day
• Reduces loss and breakage due to vitamin E that keeps the lash flexible
• Applies evenly without clumps thanks to the clump-resistant brush
• Intensely black color that stays in place all day without smudging or staining

Active ingredients

Argania Spinosa Kernel Oil (argan oil): An ingredient rich in omega fatty acids and antioxidants that nourishes the lashes from root to tip. It strengthens the structure, restores shine, and helps reduce premature loss due to breakage.

Tocopherol (vitamin E): An antioxidant that keeps the eyelash hair supple and flexible. By hydrating the lash, the hair becomes less brittle, which is important with daily application and removal of mascara.

Nylon-12: The fine fibers that attach to each lash and visibly extend length. Because they are evenly deposited on the lash, a natural wispy effect is created without lashes sticking together.

Candelilla and carnauba wax: Plant-based waxes that provide a creamy yet light texture. They give the mascara grip on the lash, prevent flaking throughout the day, and keep the formula comfortable to wear.

How to use

1. Start with a clean, dry lash line without any residue from old mascara or oil
2. Place the brush at the base of the lashes and gently move it back and forth
3. Then pull the brush upward in one smooth motion to the tip of the lash
4. Wait about 30 seconds between each coat for maximum length without clumps
5. Build one to three coats for a natural to extremely full look

Suitable for

• Short to medium-length lashes that could use more length
• Thin or brittle lashes that need nourishment
• Daily use for a natural to intense eye makeup look
• Sensitive eyes and contact lens wearers thanks to the mild, vegan formula

Frequently asked questions

Is this mascara suitable for contact lens wearers?

Yes. The formula is vegan, cruelty-free, and mild enough for sensitive eyes and contact lens wearers. When in doubt, always test first on a small part of the lashes.

How many coats can I apply for a dramatic effect?

Up to three coats works best. Wait about 30 seconds between each coat so the previous one can dry well — this prevents clumping and gives you more length and volume layer by layer.

Does argan oil really help strengthen my lashes?

Argan oil contains high concentrations of omega fatty acids and vitamin E that nourish and keep the eyelash hair supple. With regular use, lashes can look healthier, smoother, and less brittle.