PUR Bio Charged Plant-Powered Volumizing Mascara 12,4ml
Description
Description
Volumizing mascara with plant-based ingredients and pea protein
Lashes deserve the same careful attention as the skin around them. Yet many mascaras still contain mineral oils, silicones, or animal waxes that do not strengthen the lash structure in the long term. Those who take clean beauty seriously and don’t want to compromise on volume look for a formula that combines both.
The PUR Bio Charged Mascara is made up of 90% naturally derived ingredients and works with a hybrid complex of fermented red ginseng, shea butter, vitamin C, and pea protein. The result is lashes that look instantly fuller and lifted, while the formula nourishes and strengthens the lash hair with daily use. The brush is made from 100% biobased fibers derived from castor oil — a thoughtful choice that fits the brand's philosophy.
Benefits
- Provides instantly visible volume and definition with a creamy, lightweight formula
- Enhances the appearance of lashes thanks to pea protein and shea butter
- Contains 90% naturally derived ingredients, vegan and cruelty-free
- Clump- and smudge-resistant thanks to plant-based waxes that stay put all day
- Brush made of biobased castor fibers that individually coat each lash
Active ingredients
Hydrolyzed Pea Protein: A plant-based protein that binds to the eyelash hair and strengthens its structure. With regular use, lashes appear stronger, fuller, and less brittle.
Lactobacillus / Panax Ginseng Root Extract Ferment Filtrate (fermented red ginseng): An antioxidant-rich fermented ingredient that hydrates lashes and supports the natural growth process. Fermentation makes the active substances more available to the hair structure, which is a key distinguishing feature of the PUR Bio Charged Mascara within the brand's mascara range.
Butyrospermum Parkii (shea butter): Nourishes and soothes the eyelash hair during wear. Shea butter is rich in fatty acids and vitamins A and E, helping lashes stay flexible and preventing them from breaking easily.
Ascorbyl Tetraisopalmitate (stable vitamin C): A lipid-soluble form of vitamin C that protects lashes from environmental free radicals. This stable variant remains effective in the formula longer than pure vitamin C.
Plant-based waxes (rice bran wax, carnauba wax, olive oil esters): Provide hold and structure to the mascara on the lashes. They create the light, creamy texture and keep lashes comfortably in place all day without smudging or flaking.
How to use
- Start with clean, dry lashes free of oil or cream residue
- Place the brush at the base of the lashes and hold it there briefly to coat the roots
- Gently move the brush back and forth while working towards the lash tips
- Build a second coat while the first is still slightly damp for extra volume
- Use the brush vertically to apply to the lower lash line for a complete eye look
Suitable for
- All lash types, from fine to thick
- For those who value clean beauty and vegan formulas
- Sensitive eyes and contact lens wearers
- Daily use for a natural or more dramatic eye makeup look
Frequently Asked Questions
Is the PUR Bio Charged Mascara suitable for sensitive eyes and contact lens wearers?
Yes. The formula is dermatologically tested, vegan, and free from mineral oil, parabens, or animal ingredients. The soft, lightweight texture is designed for comfortable all-day wear.
Does the mascara contain animal-derived beeswax?
No. PUR uses synthetic beeswax and plant-based waxes like rice bran wax and carnauba wax. The formula is 100% vegan and cruelty-free.
Is this a tubing mascara?
No, Bio Charged is a creamy, coating mascara — not a tubing formula. It removes easily with a gentle eye makeup remover or cleanser, without harsh rubbing.
Can I combine this mascara with a primer for a more dramatic look?
Yes. Combine with the PUR Fully Charged Mascara Primer for extra lift, length, and intensity. Let the primer dry briefly before applying the mascara.
