PUR Cloud Cream Gel-to-Water Hydrating Essence Moisturizer 50ml

Light gel-cream that transforms into an essence texture

Dehydrated skin feels tight and looks tired, while a rich cream often feels too heavy for those who prefer a light texture. Especially combination or oily skin benefits from hydration without weighing down the surface or causing foundation to slip. A gel-to-water formula offers the solution here: deep moisture that absorbs immediately without leaving a greasy layer.

PUR Cloud Cream is a versatile gel-essence moisturizer that transforms into a watery texture upon contact with the skin and absorbs within seconds. The formula combines the Ceretin Complex — an encapsulated blend of retinol, lactic acid, shea butter, and ceramide — with green algae extract and aloe vera. The result is skin that looks smoother, more hydrated, and visibly more even, with a breathable base that wears seamlessly under makeup.

Benefits

• Light gel-to-water texture that absorbs immediately without feeling heavy
• Reduces the appearance of fine lines with encapsulated retinol
• Evens out skin tone and helps reduce redness and pigmentation spots
• Supports the skin barrier with ceramide and shea butter
• Forms a smoothing base under foundation, without pilling

Active ingredients

Ceretin Complex (retinol, lactic acid, shea butter, ceramide): This patented complex combines four powerful active ingredients in an encapsulated form, allowing retinol to be released gradually and reducing skin irritation. Retinol stimulates cell renewal, lactic acid provides gentle exfoliation, ceramide restores the skin barrier, and shea butter nourishes — together they visibly refine texture and tone.

Green algae extract (Scenedesmus Rubescens): Protects the skin against environmental stress, including blue light from screens — a often underestimated cause of premature skin aging and pigmentation. The extract keeps the skin hydrated and looking fresher, even after long days in front of a screen.

Glycerine & Aquaxyl complex (Xylitylglucoside, Anhydroxylitol, Xylitol): A combination of humectants that attract water to the upper skin layers and optimize the skin's natural moisture reserves. Studies show this complex can visibly improve dry, cracked skin within a month of use.

Aloe Vera (Aloe Barbadensis): Soothes irritated skin and offers immediate cooling. Aloe works lightly hydrating and helps reduce redness, making the ingredient especially suitable for sensitive and stressed skin.

Shea Butter (Butyrospermum Parkii): A rich plant butter that nourishes and strengthens the skin barrier without clogging. In the gel-to-water formula, its effect remains comfortably light but provides a soft, supple finish.

How to use

1. Cleanse the skin thoroughly and pat dry gently
2. Optionally apply a serum and let it fully absorb
3. Take an amount the size of a pea on your fingertips
4. Spread the gel over face and neck with gentle upward motions — feel how the texture transforms into a watery essence
5. Always finish with sun protection as the last step in the morning

Suitable for

• Combination and oily skin needing light hydration
• Dehydrated skin that finds a rich cream too heavy
• Skin with fine lines and a need for a smoothing effect
• Those who wear makeup and want a primer-like base
• Various skin types looking for a versatile day cream

Frequently asked questions

Is this gel-cream suitable for sensitive skin?

The encapsulated retinol is released in a controlled dose, making the formula milder than many classic retinol products. However, we recommend performing a patch test first if you have very sensitive or reactive skin. Gradually build up use and always combine with sun protection during the day.

Can I use the Cloud Cream together with a retinol serum?

Because this cream contains retinol itself, it’s better not to combine it with an additional retinol serum in the same step. This prevents the skin from becoming overly sensitive. Alternatively, alternate: use the Cloud Cream in the evening and choose a cream without retinol with SPF during the day.

Does this cream work well under foundation?

Yes, excellent. The gel-to-water texture absorbs quickly and forms a smooth, hydrated base over which foundation glides effortlessly. Wait about a minute until the cream is fully absorbed before applying makeup — this prevents pilling and ensures longer-lasting wear.