PÜR Bio Charged Plant-Powered Volumizing Mascara

Enhance your natural lashes instantly and elevate 'clean' to the next level with Bio Charged Plant-Powered Volumizing Mascara. The vegan formula consists of 91% naturally derived ingredients and is enriched with a hybrid complex of fermented red ginseng, shea butter, vitamin C, and pea protein. Together, they help to enhance the look of lashes for undeniable volume and a full, refined gaze. The pure, “from wand to goop” formula glides smoothly over each lash, without clumping or smudging, leaving your lashes looking healthy and well-groomed.

The bio-based, lash-hugging fiber brush is made with conditioning castor oil and provides just the right dose of TLC: it grips each lash from the base, separates, lifts, and quickly builds volume – even on short or hard-to-reach hairs. The lightweight monomaterial tube is easy to recycle, so you can effortlessly choose beauty with less hassle and a focus on the planet.

Key Features

• Instantly visible, full lashes with a clean, vegan formula
• 91% naturally derived ingredients
• Clump-free and smudge-proof: enhances the look of lashes with every layer
• Bio-based, lash-hugging fiber brush with conditioning castor oil
• Lightweight monomaterial packaging for easy recycling

Includes water. Natural origin according to ISO 16128.

Key Ingredients

• Fermented red ginseng: Known for its revitalizing properties: helps support the visible condition of lashes for a stronger, fuller look
• Shea butter: Nourishes, softens, and helps prevent dryness and brittleness of lash hairs for smooth, shiny lashes
• Vitamin C: Antioxidant that helps protect against environmental stress and contributes to a fresher, healthier gaze
• Pea protein: Plant-based protein that helps condition the lash fiber and supports the volumizing effect

Bio-based Brush
The lash-hugging fiber brush embraces the lash line, distributes the mascara evenly, and builds volume instantly. Thanks to the castor oil-based fibers, you get a smooth, clump-free application with maximum separation and definition.

How to Use

1. Start with clean, dry lashes
2. Place the bio-based, lash-hugging brush at the base and wiggle upwards to the tips for an even coating
3. Apply additional layers for more volume: allow each layer to dry briefly before applying the next
4. Focus on inner corners and sparse areas for full coverage, without clumping or smudging

More than just mascara
Bio Charged Plant-Powered Volumizing Mascara combines powerful natural ingredients with innovative technology. The result: full, healthy, and defined lashes with a well-groomed appearance. Ideal for those making conscious choices and looking for a product that brings together beauty and sustainability.