Collection: Jane Iredale Mascara & Lash Conditioner

Mascara and eyelash care for fuller, longer lashes

Beautiful lashes start with the right mascara — and good care. Whether you are looking for a deep black, dramatic volume, a soft natural definition, or a formula that keeps your lashes healthy and strong: Jane Iredale’s eyelash products combine visible results with nourishing, clean formulas. Each one is ophthalmologist-tested, suitable for sensitive eyes and contact lens wearers, and cruelty-free.

On this page, you will find the complete eyelash range from Jane Iredale: from a nourishing primer to three mascaras, each with its own character. Below, we help you make the right choice.

Which Jane Iredale mascara suits you?

Each mascara in this range has its own specialty. The Lash Fixation Tubing Mascara works with tubing technology that forms tiny tubes around each lash for maximum definition and easy removal with just lukewarm water. The Longest Lash Mascara uses cellulose fibers for buildable volume and extra length, ideal for a full, glamorous result. And the Beyond Lash Volumizing Mascara offers weightless volume in a formula that is 98% naturally derived, vegan, and gluten-free.

Start with a nourishing primer

The PureLash Lash Extender & Conditioner is the ideal base under any mascara. Applied as a primer, a single layer makes lashes appear fuller and longer and enhances the effect of your mascara, so you need less of it. Worn alone in the evening, it works as a nourishing conditioner that keeps dry, brittle lashes hydrated and flexible — also suitable for eyebrows.

Tubing mascara for maximum definition

The Lash Fixation Tubing Mascara coats each lash in a flexible tube that lifts, curls, and defines, and remains smudge-resistant all day. Choose Lash Fixation in Black for a classic deep black, sharply defined eye look, or Lash Fixation in Brown for a softer, natural definition that flatters lighter eyes and mature skin. Removal is easy with just lukewarm water.

Volume and length with cellulose fibers

The Longest Lash Mascara lengthens and thickens lashes simultaneously with triple-length cellulose fibers, for a buildable result from natural to dramatic. Choose Longest Lash in Black Ice for a rich, intense deep black and glamorous volume, or Longest Lash in Espresso for a warm, soft definition that looks more natural.

Clean, weightless volume

The Beyond Lash Volumizing Mascara in Black Ink is the cleanest choice in the range: 98% naturally derived, vegan, and gluten-free. Bamboo stem powder replaces synthetic nylon fibers and builds weightless volume, while nourishing oils care for the lashes. The intense ink-black pigment gives a deep, glossy color without carbon black.

How to use mascara and lash conditioner together?

1. First apply a layer of PureLash Lash Extender & Conditioner as a primer, from root to tip
2. Let the primer dry briefly until it feels just tacky
3. Then apply your chosen mascara, starting at the base of the lashes
4. Move the brush from root to tip and wiggle slightly for maximum coverage
5. If desired, build a second layer while the first is still wet
6. In the evening, you can wear PureLash alone as a nourishing conditioner

Frequently Asked Questions

Which Jane Iredale mascara should I choose?

That depends on your preference. Choose Lash Fixation for maximum definition and easy removal with water, Longest Lash for buildable volume and length with cellulose fibers, or Beyond Lash for weightless volume in the cleanest, 98% natural formula. For a natural look, choose a brown shade (Brown or Espresso), for intensity a black shade.

Can I use a primer under any mascara?

Yes. The PureLash Lash Extender & Conditioner works under all three mascaras. The primer makes lashes appear fuller and longer and means you need less mascara.

Are these products suitable for sensitive eyes and contact lens wearers?

Yes. All Jane Iredale eyelash products are ophthalmologist-tested and suitable for sensitive eyes and people who wear contact lenses.

Which products are vegan?

Lash Fixation and Beyond Lash are vegan. Longest Lash and PureLash contain beeswax and are therefore not vegan. All products are cruelty-free.