Collection: PUR Mascara

Mascara for visibly longer and fuller lashes

A good mascara does more than add color — it frames the eyes and largely determines how awake, youthful, and well-groomed the gaze looks. The right formula defines each lash individually, prevents clumps, and lasts all day without smudging or flaking.

In this collection, you’ll find mascaras from PUR Cosmetics, a brand that combines clean beauty with skin-caring ingredients. Whether you’re looking for dramatic length, creamy volume, or a formula that cares for your lashes at the same time: here you choose based on what your lashes need, not just the packaging.

Why choose mascara from PUR Cosmetics?

PUR formulates without more than 1,300 potentially harmful ingredients and works exclusively vegan and cruelty-free. Every mascara in this collection is infused with nourishing actives like argan oil, vitamin E, shea butter, or pea protein — ingredients that nourish and strengthen the lash hair while you wear them. The result is makeup that not only gives immediate effect but also contributes to healthier lashes in the long term.

Find your ideal mascara

Not every mascara does the same. Short lashes require fibers that extend length, fine lashes benefit from a creamy formula that builds volume, and sensitive eyes need a mild, clean composition. That’s why we work with two clear directions within the PUR mascara range.

For extra length: The PUR Big Look Lengthening Mascara is designed for those with short or medium-length lashes who want visibly more length. The formula combines Nylon-12 fibers that attach to every lash with argan oil and vitamin E that nourish the lash hair while wearing.

For creamy volume: The PUR Bio Charged Mascara is the choice for finer lashes that need more body. With 90% naturally derived ingredients, pea protein, fermented red ginseng, and shea butter, this formula provides immediate volume while strengthening the lash structure.

How to use mascara?

1. Start with clean, dry lashes without any old mascara, oil, or cream residue — preferably use a gentle eye makeup remover before application
2. Place the brush at the base of the lashes, close to the lash line, and hold it there for one to two seconds to coat the roots
3. Move the brush gently back and forth while working upwards in a smooth motion towards the tip of the lashes
4. Wait about 30 seconds before applying a second coat — this prevents clumps and adds more length or volume layer by layer
5. Use the brush vertically for the lower lash line and inner corners, for a complete and balanced eye look

Frequently asked questions

What is the difference between a lengthening and a volumizing mascara?

A lengthening mascara, like the PUR Big Look, contains fine fibers (often Nylon-12) that attach to each lash and visibly extend the length. A volumizing mascara, like the PUR Bio Charged, works with a creamier formula that makes the lashes appear thicker and gives more body. For the best results, you can combine both: volume first, then length.

Are the PUR mascaras suitable for sensitive eyes and contact lens wearers?

Yes. Both mascaras in this collection are vegan, cruelty-free, and formulated without ingredients that can irritate the eyes. The Bio Charged is also dermatologically tested. When in doubt, we always recommend testing the mascara first on a small part of the lashes.

How long does mascara last after opening?

The general guideline for mascara is three to six months after opening. After this period, the quality of the formula decreases and there is an increased risk of bacterial growth. Replace your mascara on time, even if the tube is not yet empty.

How do I best remove my mascara?

Use a gentle eye makeup remover based on micellar water or an oil solution. Hold a cotton pad softly against the lashes for a few seconds to loosen the mascara, then gently wipe downwards — never rub hard, as this damages the eyelashes.