Jane Iredale HydroPure Tinted Serum Medium 4 30ml

Tinted serum with hyaluronic acid for a warm, radiant mid-tone

Medium skin naturally has warmth and depth — qualities that a heavy or too light foundation can easily diminish. Too much coverage makes the complexion flat, too little leaves imperfections visible. What medium skin really needs is a product that supports, refines, and actively cares for its natural tone.

The Jane Iredale HydroPure Tinted Serum Medium 4 blends seamlessly with a warm mid-tone and gives the skin an even, dewy appearance without weighing it down. Hyaluronic acid (2%) and olive squalane provide lasting hydration and a strong moisture barrier, while CoQ10 protects the skin from daily free radical damage. Skincare and makeup in one step — for skin that looks just as good up close as from a distance.

Color: Medium 4 is a warm golden beige shade with a slightly warm undertone, suitable for medium skin with a sunny, natural look.

Benefits

• Hyaluronic acid (2%) hydrates the skin layers directly and gives the complexion a visibly smoother and fuller appearance
• Olive squalane strengthens the skin barrier and retains moisture all day without a greasy feel
• CoQ10 protects against free radical damage and supports a smoother, more youthful skin surface
• Sheer mineral coverage evens out the complexion and enhances the natural warmth of the skin tone
• Calendula, aloe vera, and oat extract soothe the skin and reduce visible redness
• Airless pump protects the active ingredients and guarantees consistent formula quality

Active ingredients

Hyaluronic acid (2%): Hyaluronic acid is one of the most powerful moisture-binding substances used in skincare. At a concentration of 2%, it works both on the skin surface and in the upper skin layers, making the skin feel noticeably smoother, plumper, and firmer immediately after application.

Olive squalane: Derived from olive oil and structurally closely related to the skin's own lipids. Squalane penetrates quickly without a greasy residue, replenishes the skin barrier, and prevents transepidermal moisture loss — especially in medium skin that dries out faster than expected due to sun or environmental factors.

CoQ10 (Ubiquinone): Coenzyme Q10 plays a key role in the energy metabolism of skin cells and is one of the most powerful antioxidants for the skin. It reduces damage caused by UV radiation, stress, and pollution and supports the maintenance of collagen and elastin — the building blocks of firm, smooth skin.

Calendula, Aloe Vera & Willow Bark Extract: Three proven botanical soothers that work together to keep the skin calm throughout the day. Calendula restores and protects the skin barrier, aloe vera hydrates and soothes, and willow bark extract has mild anti-inflammatory effects — a combination that makes this serum comfortable to wear even with daily use.

Encapsulated liposomes with mineral pigments: The color pigments are enclosed in beeswax-reinforced liposomes that ensure a stable, even color release on the skin. At the same time, the liposomes protect the other active ingredients in the formula from premature breakdown, which benefits the product's effectiveness.

How to use

1. Thoroughly cleanse the face as the first step of your routine
2. Apply your usual serums and moisturizer and let them absorb
3. Press the pump 1 to 2 times and blend the pigment formula with your fingertips
4. Distribute the serum evenly over the face and neck with gentle upward movements or a foundation brush
5. Always finish your morning routine with broad-spectrum sun protection — this product does not contain SPF

Suitable for

• All skin types with a medium skin tone
• Dry and combination skin seeking hydration and a light, evening coverage
• Skin with uneven tone or subtle discolorations
• Mature skin that benefits from antioxidant protection and daily hydration
• For those who want a warm, natural complexion without the feeling of wearing makeup

Frequently Asked Questions

Is the HydroPure Tinted Serum really good for the skin, or is it just makeup?

This is a true skincare-makeup hybrid. Besides the sheer color-correcting effect, the serum delivers active skincare: hyaluronic acid (2%) intensely hydrates and provides an immediately smoother and firmer skin surface. CoQ10 neutralizes free radicals that accelerate aging, while olive squalane supports the moisture barrier and prevents moisture loss. Calendula and aloe vera soothe the skin throughout the day. The formula is stored in an airless pump that protects the active ingredients from oxidation, so each dose remains as effective as the first.

Can I apply foundation over the HydroPure Tinted Serum?

Yes, the HydroPure Tinted Serum is excellent to combine with extra coverage. Jane Iredale recommends the Amazing Base Loose Mineral Powder and the PurePressed Base Mineral Foundation as layers on top of this serum. The serum then acts as a base for extra hydration and a smoother skin surface, allowing powder and mineral foundations to adhere even more evenly. For those who just want a light, dewy no-makeup look, the serum alone is sufficient.

Does the HydroPure Tinted Serum have SPF?

No, this product does not have rated SPF protection. Daily protection against UV radiation remains essential — even on cloudy days and during the winter months. Jane Iredale recommends combining the serum with a broad-spectrum sunscreen as the last step of your morning routine, such as the Powder-Me SPF30 Dry Sunscreen. It has a light texture and is easy to apply over the serum without disturbing the finish.

Is this serum suitable for sensitive skin?

Yes. The formula contains a combined mix of skin-soothing ingredients: calendula, aloe vera, oat extract, and willow bark extract work together to reduce irritation, redness, and sensitivity. The mineral pigments are encapsulated in liposomes, so they do not directly contact the skin in a way that could cause irritation. The formula contains no fragrances or harsh active ingredients that could irritate the skin. The product is suitable for all skin types, including skin prone to redness or reactive skin after professional treatments.