Jane Iredale PureBrow Brow Gel Auburn 4,25g

Red-brown eyebrow gel for red and strawberry blonde hair

For red-haired women, a suitable eyebrow gel is rarer than a suitable pencil. While brown gels exist in many intensities and blonde variants are fairly common, auburn remains a blind spot in the selection. The result is that many red-haired women either forgo a fixing gel or improvise with a neutral blonde variant that completely lacks the warm red undertone. Both choices produce a result that visually stands apart from the actual hair color.

The Jane Iredale PureBrow Brow Gel in Auburn is developed precisely for this target group. The copper-brown pigmentation brings the warm red undertone that blends into the natural hair, while the gel formula simultaneously fixes and gives a volume illusion. For natural red, dyed auburn, copper blonde, and warm strawberry blonde, this is the only right gel option within the PureBrow range.

Color: A warm copper-brown shade with a reddish undertone, ideal for red, auburn, and strawberry blonde hair.

Benefits

• Only gel in the range with a pronounced red undertone
• Reconciles hair color and eyebrow where brown gels give a dull impression
• Fixing effect keeps fine red eyebrow hairs in shape
• Volume effect often visually enhances sparse red eyebrows
• Water-resistant without fading to dull brown throughout the day

Active ingredients

Algae Extract: For red hair, which is naturally often finer and more sensitive than other hair colors, this ingredient offers targeted conditioning. With weeks of use, eyebrow hairs become visibly smoother and more manageable — an effect especially relevant for red hair that tends to look frizzy or unmanageable.

Hydrolyzed Wheat Protein: Provides thickening effect and simulates fuller eyebrows. For red hair, where eyebrow sparseness is relatively more common, this ingredient offers an immediately visible volume effect. Note: this makes the variant unsuitable for users sensitive to wheat.

Meadowfoam Seed Oil: Hydrates the hairs and prevents breakage in the long term. Red hair is generally naturally finer and therefore more sensitive to hair damage — this oil provides protective care during daily use of gel and pencil.

How to use

1. Twist the wand out and tap off excess product on the edge of the tube
2. Brush the eyebrow hairs upward in the desired direction with the micro-spoolie
3. Work from the inside out and follow the natural growth direction of each hair
4. Fill in sparse areas by tapping extra product onto that zone with the tip of the spoolie
5. Let dry briefly without touching for the first 30 seconds for optimal hold

Suitable for

• Natural red hair in all intensities
• Dyed auburn or copper blonde hair that requires a matching gel
• Strawberry blonde hair with a visible red glow
• Chestnut brown hair with warm copper highlights
• Combination use with the PureBrow Precision or Shaping Pencil in Auburn

Frequently Asked Questions

Does the red undertone remain throughout the day?

Yes, thanks to the mineral iron oxide pigments and the water-resistant formula, the copper color does not dull to brown throughout the day. Red pigments often have a reputation for fading quickly, but in this mineral composition, they are kept stable.

Does this variant really contain wheat protein and beeswax?

Yes, that applies to all colored variants of this gel. For the volume effect, Jane Iredale uses Hydrolyzed Wheat Protein, and for structure, beeswax. Those who want to avoid these ingredients can choose the Clear variant, which is both vegan and wheat-free, made with spirulina and jojoba.

I have strawberry blonde hair — is Auburn the right choice then?

For strawberry blonde with a clearly visible red glow, Auburn is the perfect match. For strawberry blonde leaning more towards cool blonde with just a slight pink tint, Ash Blonde often works more naturally. When in doubt, Auburn provides a subtle warmth that rarely looks unnatural.