Jane Iredale PureBrow Brow Gel Neutral Blonde 4,25g

Neutral blonde eyebrow gel with hold and volume effect

Eyebrow hairs that stray out of shape, tails that look too thin, and a blonde color that naturally offers little contrast — for blonde and graying women, the eyebrow is often a daily frustration without a clear solution. A pencil alone adds color but does not hold the hairs in place. And without hold, the effect fades within a few hours.

The Jane Iredale PureBrow Brow Gel in Neutral Blonde fills exactly that gap. It is a creamy gel with neutral blonde pigmentation that fixes the hairs in the desired direction while adding color and volume. Enriched with algae extract, wheat protein, and meadowfoam oil, the formula enhances both the appearance and health of the eyebrow hairs. The micro-spoolie brush is compact enough for precise application without excess.

Color: A balanced neutral blonde shade without cool or warm undertones, ideal for light to medium blonde and graying hair.

Benefits

• Flexible hold keeps the eyebrow shape in place all day
• Neutral blonde pigmentation suits light blonde, medium blonde, and graying hair
• Thickening effect visually makes sparse eyebrows look fuller
• Micro-spoolie brush allows targeted application
• Water-resistant formula remains unaffected by sweat or humid air

Active ingredients

Algae Extract: The core of Jane Iredale's sea mineral blend that conditions and protects the eyebrow hairs. Regular use makes the hairs visibly smoother, healthier, and more manageable — an effect that builds over weeks rather than providing instant coverage.

Hydrolyzed Wheat Protein: The ingredient responsible for the volume effect. The protein adheres to the hair shaft and creates the illusion of thicker, fuller eyebrow hairs. This effect is especially visible on thin, blonde, or volume-lacking eyebrows. Note: this ingredient makes the colored variants unsuitable for wheat-sensitive users.

Meadowfoam Seed Oil: Hydrates the eyebrow hairs deep into the core and keeps them flexible during daily styling. Prevents hair breakage in the long term and is especially relevant for finer blonde hair that becomes brittle more quickly.

How to use

1. Twist out the wand and tap off excess product on the edge of the tube
2. Brush the eyebrow hairs upward in the desired direction with the micro-spoolie
3. Work from the inside out and follow the natural growth direction of each hair
4. Fill in sparse spots by tapping extra product onto that area with the tip of the spoolie
5. Let dry briefly for optimal flexible fixation — avoid touching for the first 30 seconds

Suitable for

• Light to medium blonde hair without a distinct undertone
• Graying hair that contains blonde strands
• Thin or volume-lost eyebrows
• Eyebrows that don’t last the day without fixation
• Use in combination with the PureBrow Precision or Shaping Pencil for extra definition

Frequently Asked Questions

Does this gel really contain wheat protein and beeswax?

Yes, unlike the PureBrow pencils, the colored variants of this gel contain Hydrolyzed Wheat Protein (for volume) and beeswax (for structure). Therefore, they are not suitable for wheat-sensitive or vegan users. Those who want both properties can opt for the Clear variant of the same gel.

What does this gel add beyond an eyebrow pencil?

A pencil applies color on the skin; this gel coats the eyebrow hairs themselves. The result is shape fixation, a volume effect, and color accents at the same time. The combination of pencil + gel therefore almost always gives a better and longer-lasting result than pencil alone.

How do I distinguish Neutral Blonde from Ash Blonde in this gel form?

Ash Blonde has a cool taupe-gray undertone and works best with distinctly cool blonde hair. Neutral Blonde is balanced without an undertone and is more versatile — especially for graying hair or blonde that falls between cool and warm, Neutral Blonde is usually the safer choice.